Digital Content & Marketing Coordinator

Job Description

Job Description

Position Type: Full-Time, Hybrid
Schedule: Flexible; includes evenings and weekends based on events, practices, tournaments, and organizational needs
Department: Marketing / Communications
Reports To: Company Owner

Position Overview

The Digital Content & Marketing Coordinator is responsible for developing, organizing, and executing the organization's digital content and social media presence across its various programs, teams, events, and business segments.

This position combines content creation, social media management, website administration, photography/video gathering, graphic design, and digital marketing . The coordinator will spend time both behind a computer creating and editing content and in the field attending practices, tournaments, events, and other activities to capture authentic content.

The ideal candidate is creative, technologically proficient, organized, and comfortable working independently. They should be able to identify content opportunities, create engaging organic content, manage multiple priorities, collaborate with staff, and consistently meet deadlines.

Primary Responsibilities

Social Media & Organic Content

• Manage the organization's social media content across relevant platforms.
• Develop and maintain monthly and weekly content plans.
• Create organic social media posts, graphics, stories, videos, recaps, previews, announcements, and promotional content.
• Gather photo and video content from practices, tournaments, camps, showcases, events, and other organizational activities.
• Identify opportunities to capture authentic athlete, coach, team, and organizational stories.
• Create short-form video content using tools such as Adobe Premiere, CapCut, Canva, etc
• Design social graphics and promotional materials using Adobe Photoshop / Illustrator, Canva, etc.
• Maintain consistent branding, messaging, and visual standards across digital channels.
• Develop content around holidays, special events, organizational milestones, athlete accomplishments, commitments, leaderboards, tournaments, and program announcements.

Website Management

• Maintain and update organizational websites.
• Update player cards, rosters, schedules, program information, photos, and other website content.
• Assist with launching and updating program pages and seasonal information.
• Publish recruiting rosters and testing information.
• Ensure website information remains current and accurate.
• Collaborate with administrative staff to obtain updated program, roster, and registration information.

Program & Business Segment Marketing

• Develop content and marketing support for the organization's various programs and business segments.
• Adjust content priorities based on organizational needs, upcoming programs, availability, events, and business objectives.
• Promote upcoming programs and maintain awareness of registration availability.
• Support tournament, camp, league, training, recruiting, and other program-specific marketing needs.
• Collaborate with program leaders and other staff to identify upcoming marketing opportunities.
• Help create promotional campaigns, announcements, and digital assets for new and existing programs.

Event & Field Content

• Attend select practices, tournaments, showcases, camps, and organizational events to gather content.
• Capture timely photos and videos for use on social media and other digital platforms.
• Create event previews, live content, championship recaps, tournament content, and post-event recaps.
• Coordinate with staff and coaches to understand what content is needed before attending events.
• Maintain an organized library of usable photos, videos, graphics, and other digital assets.

Creative Production

• Produce short-form videos, promotional videos, recap videos, and other digital media.
• Create reusable templates for recurring content such as tournament previews, schedules, pitching rotations, weekend previews, leaderboards, and team listings.
• Develop graphics for athlete commitments, special events, program announcements, and organizational initiatives.
• Assist with special projects such as seasonal recap videos, promotional campaigns, fundraising campaigns, and organizational storytelling.
• Continue learning new digital tools and content-production techniques.

Qualifications & Skills

Required:

• Strong written and verbal communication skills.
• Excellent organizational and time-management skills.
• Strong creative ability and attention to visual detail.
• Proficiency with editing software and social media platforms.
• Ability to create and edit short-form video content.
• Strong technological aptitude and willingness to learn new platforms.
• Ability to manage multiple projects and deadlines simultaneously.
• Ability to work independently and take ownership of assigned projects.
• Ability to collaborate effectively with coaches, administrators, leadership, and other employees.
• Ability to work evenings and weekends when required for practices, tournaments, events, and content gathering.

Preferred:

• Experience with CapCut or similar video editing software.
• Experience with Wix or another website management platform.
• Experience with Meta Business Suite or similar social media management tools.
• Experience creating content for athletics, sports, recreation, education, or other community-based organizations.
• Photography or videography experience.
• Basic understanding of digital marketing and social media analytics.
• Experience or understanding of baseball and softball a major plus!

Ideal Candidate

The ideal candidate is creative, self-motivated, organized, and comfortable turning ideas into finished content. They can recognize when an ordinary moment could become good content, but they can also sit down at a computer and methodically edit, design, schedule, and publish that content.

This person should be comfortable balancing autonomy and collaboration. They will have significant ownership over the organization's day-to-day content, while also working closely with other employees to understand upcoming programs, events, priorities, and organizational needs.

Because the role involves both content production and office-based digital work, the candidate must be comfortable with a hybrid work environment that includes both computer-based work and scheduled evenings/weekends in the field.