Director, Corporate Communications

Director, Corporate Communications### Director, Corporate CommunicationsApply: United States: Full time: Posted Today: R014323Identity is the key to unlocking the potential of AI. SailPoint enables organizations to discover, govern and protect every identity. SailPoint secures this new era by delivering AI-powered identity security designed to create efficiency, minimize risk, and empower human decision-makers with confidence and control in a rapidly evolving threat landscape. This work requires a relentless drive to solve complex, enterprise-scale challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.**Overview:**SailPoint is setting the standard for modern identity security, enabling the world's most complex enterprises to seamlessly manage and secure access to applications, data, and infrastructure through the lens of identity . We are seeking a strategic **Director of Communications** to cut through the noise and demonstrate how **SailPoint** is solving critical identity challenges across all enterprise identities—human, machine, and AI agents. This is a pivotal time for SailPoint, and this leader will play a crucial role in expanding our market leadership as we guide organizations through the 5 Horizons of Identity Security toward an intelligent, autonomous future. As our Director of Communications, you will lead the global team responsible for explaining how SailPoint is securing the future of enterprise technology through impactful corporate, product and ecosystem partner communication efforts. Reporting to the SVP of Corporate Marketing, you will manage internal and agency teams, lead key comms initiatives, and ensure we execute modern, digital-first communications campaigns. We are looking for someone who can easily grasp complex technical cybersecurity concepts and translate them into stories that help the market understand why SailPoint is the core of the modern security stack. **Key Responsibilities:****What You’ll Do:*** **Act as a steward of SailPoint’s corporate narrative**, ensuring it evolves alongside our strategy, market position, and growth trajectory* **Own and Broaden Strategic Media Relationships:** Establish, scale, and nurture trust-based relationships with key reporters, editors, and influencers across top-tier business publications (*WSJ, CNBC, Axios*), key technology outlets (*TechCrunch, The Verge*), industry-specific cybersecurity trade press (*ISMG, Dark Reading, CRN*), and new media platforms (Substacks, security podcasts, and independent tech creators).* **Cross-Functional PR Integration:** Collaborate closely with Product, Product Marketing, and Partner Marketing teams to translate innovations, integrations and product launches into communications that articulate benefits and outcomes to ensure these narratives resonate with our key stakeholders: media, industry and financial analysts, customers, partners, and our global employee base.* **High-Impact Public Relations Campaigns:** Plan, resource, and execute modern, digital-first PR campaigns centered on critical milestones, major product launches, key industry events (e.g., **SailPoint Navigate**), and strategic company moments to consistently capture market share and solidify SailPoint’s category leadership.* **Proactive Trendjacking & Media Engagement:** Build and lead a \"never stop innovating\" media team capable of rapid response. Leverage breaking industry news, emerging AI and cybersecurity regulations, and trends to insert SailPoint’s strategic perspective into active news cycles.* **Crisis Communications & Reputation Management:** Formulate, maintain, and execute proactive crisis communication frameworks and responsive templates. Act as the primary strategic advisor to executive leadership during high-stakes situations—such as brand reputation threats, fraudulent domain spoofing, and platform outages—ensuring clear, swift, and aligned messaging that protects SailPoint's brand equity.* **Podcast Management & Production:** Oversee and drive the end-to-end production, content strategy, and guest acquisition for SailPoint’s **Identity Matters** podcast. Use this platform to elevate company spokespeople, host prominent industry guests, and drive engaging discussions on modern identity security, AI risks, and zero-trust security strategies.* **Executive & Spokesperson Enablement:** Act as a principal PR point of contact and media coach for C-level executives. Prepare leaders for interviews ensuring they convey key narratives with authority and clarity.* **Measure, analyze and report:** Analytics are key. Report on the effectiveness of corporate communications programs, using insights and data to inform strategy and demonstrate business impact, maintaining high standards of quality and execution.**Team & Executive Leadership:*** **Embrace AI-powered tools and workflows** to increase speed, scale, and effectiveness while preserving quality, credibility, and SailPoint’s unique voice* **People Management:** Lead, mentor, and inspire a global team of communications professionals. Foster a culture of \"never stop innovating\" within the communications function.* **Strategic Advisor:** Serve as a trusted advisor to senior communications leadership on external trends, advising on when to lean into public conversations, how to address brand reputation matters (such as fraudulent domain spoofing), and when we should pivot based on shifting media landscapes. **You May Be a Good Fit if You Have:*** **12-15+ years of relevant experience** in public relations, corporate communications, or product PR (ideally in cybersecurity, identity access management, enterprise SaaS, or cloud infrastructure) with a Bachelor's degree or equivalent combination of education and work experience.* **Experience supporting publicly traded companies** and earnings communications.* **Strong Writing Skills & Storytelling Mastery:** You possess a deep love for the written word and are genuinely thrilled by a beautifully crafted press release. You have a proven ability to take complex, deeply technical security concepts and distill them into digestible, punchy soundbites that capture media attention.* **Digital Native:** You are fluent in both traditional and new media ecosystems. You understand that an impactful enterprise story can come from a niche developer Substack, an influencer's post, or a traditional business journal.* **Proven Track Record:** Combination of agency and in-house communications experience. Experience managing external communications during major corporate milestones, such as high-profile product launches, global brand campaigns, or significant M&A activities .* **Storytelling Mastery:** The ability to take complex, deeply technical security concepts (like segregation of duties, machine learning access models, or multi-tenant SaaS architectures) and make them accessible, urgent, and compelling for a general business and executive audience.* **Executive Presence:** Comfortable challenging and coaching executives on their communication style, key messaging delivery, and media presence.* **Education:** Bachelor’s degree in Communications, Journalism, or Marketing; an advanced degree is preferred but not required. **Plan for Success:****Days 1–30: Listen, Learn & Narrative Audit** **Objective:** Immerse into SailPoint's technology, product roadmap, and corporate identity while evaluating current communications processes, resources, and agency partnerships. **Internal Alignment & Relationship Building:**· Complete 1:1 discovery meetings with the SVP of Corporate Marketing, VP of Product Marketing, VP of Investor Relations, Chief Information Security Officer (CISO), and key product leaders.· Partner with People/HR and Internal Comms to align on voice, cadence, and cross-team information flow.**Agency & Operational Review:**· Audit external PR agencies, scopes of work (SOWs), media monitoring tools, wire services, and press tracking platforms.· Evaluate the adoption of AI tools within the communications workflow to identify opportunities for efficiency.**Corporate Narrative & Content Audit:**· Review existing press releases, briefing decks, media pitches, and messaging around the 5 Horizons of Identity Security.· Identify gaps in narrative positioning regarding machine identity governance, AI agents, and identity security cloud solutions.**Podcast Review:**· Audit the current production workflow, cadence, distribution, and analytics of the *Identity Matters* podcast.**30-Day Milestone:**Deliver an executive summary of agency performance, narrative gaps, and an updated PR tool/resource roadmap to marketing leadership.**Days 31–60: Formulate Strategy & Activate the Engine** **Objective:** Transition from discovery to proactive narrative building, establishing rapid-response processes, media training frameworks, and event PR planning. **Proactive Pitching & Trendjacking Engine:**· Establish a repeatable rapid-response workflow to capitalize on breaking cybersecurity news, regulatory changes (e.g., SEC disclosure rules, AI executive orders), and zero-trust trends.· Launch initial outbound media pitches targeting tier-1 trade publications**Executive Spokesperson Enablement:**· Build an executive messaging matrix and conduct targeted media training sessions for designated C-level leaders and technical spokespeople.· Establish clear briefing sheets and post-interview debrief protocols.**Crisis & Reputation Management:**· Review and update the crisis communication framework with Legal, Security, and IT, including pre-approved holding statements for domain spoofing, outages, and breach-related market inquiries.**Milestone & Event PR Planning:**· Begin PR and analyst communications planning for flagship company moments.· Establish joint announcement workflows with strategic technology and channel partners.**60-Day Milestone:**Secure first proactive trade media placements, publish an updated crisis communications runbook, and roll out the editorial calendar for the next two quarters.**Days 61–90: Scale, Execute & Measure Impact** **Objective:** Full operational ownership of the communications function, executing high-visibility campaigns, scaling podcast reach, and establishing measurable business impact metrics.**Top-Tier Media Execution:**· Execute targeted outreach to national business and tech publications (*WSJ, Bloomberg, CNBC, TechCrunch, Axios*) focused on SailPoint’s market leadership in AI-driven identity governance.**Podcast Revitalization & Growth:**· Finalize guest rosters and release newly formatted episodes of *Identity Matters* featuring high-profile industry CISOs and technology innovators.**Event PR Execution:**· Lead end-to-end communications execution for SailPoint Navigate, including press registrations, on-site interviews, news distribution, and partner amplifications.**Measurement & Business Impact Reporting:**· Establish an executive PR dashboard tracking Share of Voice (SOV), tier-1 sentiment, key message pull-through, and web referral attribution.· Present the first quarterly corporate communications performance review to executive leadership.**90-Day Milestone:**Deliver a comprehensive QBR-ready communications dashboard demonstrating measurable lift in media SOV and an established cadence of tier-1 business and trade coverage. Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint. As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-max, USD):$148,100 - $249,688.00Base salaries for employees based in other locations are competitive for the employee’s home location.Benefits Overview1. Health and wellness coverage: Medical, dental, and vision insurance2. Disability coverage: Short-term and long-term disability3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account6. Financial security: 401(k) Savings and Investment Plan with company matching7. Time off benefits: Flexible vacation policy8. Holidays: 8 paid holidays annually9. Sick leave10. Parental support: Paid parental leave11. Employee Assistance Program (EAP) and Care Counselors12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options13. Health Savings Account (HSA) with employer contributionSailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact View email address on click.appcast.io or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint. #J-18808-Ljbffr SailPoint Technologies Holdings, Inc.