Senior Brand Marketing Manager

About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Overview At Fanatics, we're building the leading global digital sports platform, connecting fans across commerce, collectibles, betting & gaming, live events, and digital experiences. The Fan Ecosystem team sits at the center of that vision, driving strategies that deepen customer engagement, increase lifetime value, and create seamless experiences across the entire Fanatics portfolio. Responsibilities Brand Strategy & Campaign Development Develop and execute integrated brand marketing strategies that support enterprise-wide business priorities and customer engagement initiatives. Lead cross-channel marketing campaigns spanning digital, social, CRM, partnerships, events, App, and paid media. Act as the brand owner of the full funnel, ensuring campaign messaging and visuals are communicated across all channels and partners. Ensure brand consistency across all customer touchpoints while evolving messaging to support strategic business objectives. Translate consumer insights and business priorities into compelling brand narratives and campaign strategies. Build executive-ready presentations outlining campaign strategies, performance updates, and future recommendations. Cross-Functional Leadership Act as the brand expert for the Fanatics App from cross-functional & cross-organizational marketing initiatives Partner closely with Product, Growth, Loyalty, Creative, Communications, Analytics, and Commercial teams to align messaging, campaign execution and performance. Influence stakeholders across multiple organizations while balancing competing priorities and timelines. Coordinate campaign launches from concept through execution while ensuring flawless cross-functional alignment. Track and lead budget management for the brand budget Customer & Market Insights Leverage customer research, behavioral data, market trends, and competitive intelligence to inform marketing strategy. Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value. Monitor industry trends across sports, entertainment, digital commerce, loyalty, and consumer marketing. Brand Performance & Analytics Analyze campaign performance to identify optimization opportunities. Partner with Analytics teams to translate data into actionable recommendations. Present results and strategic recommendations to executive leadership. Partner closely with commercial to ensure campaigns ladder up to commerci #J-18808-Ljbffr