Associate Director, Downstream Marketing - Digital Solutions

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Career development with an international company where you can grow the career you dream of Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with high employer contribution Tuition reimbursement, Freedom 2 Save student debt program and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists The Opportunity The Associate Director, Downstream Marketing, leads the commercial execution for our Medical Devices Digital Solutions’ Software-as-a-Service (SaaS) portfolio. This role is responsible for driving product adoption, customer retention, and revenue growth by developing and executing go‑to‑market programs that translate product capabilities into clear value for clinicians, hospital administrators, and healthcare systems. The ideal candidate has strong experience in healthcare or medical device marketing, expertise in software-based or data-driven solutions, and a passion for enabling providers to deliver better clinical, operational, and economic outcomes. What You’ll Work On Commercial Strategy & Execution Develop and execute downstream marketing strategies to drive product adoption, utilization, and expansion across target customer segments. Partner closely with sales teams to create high-impact commercial tools, selling narratives, and competitive positioning. Analyze market trends, customer needs, and feedback to inform messaging and identify growth opportunities. Own pricing, packaging, and promotional strategies to support ARR growth and customer lifetime value. Customer Engagement & Demand Generation Build integrated marketing campaigns—including digital, email, events, and field marketing—to generate qualified leads and advance opportunities through the funnel. Lead development of customer success content such as onboarding materials, training modules, usage guides, and best-practice playbooks. Collaborate with clinical experts and customers to create case studies, ROI stories, testimonials, and thought leadership assets. Product Commercialization & Launch Partner with Product Management and R&D to translate new features and releases into compelling value propositions and launch plans. Manage cross-functional launch execution, ensuring sales readiness, training, messaging, and adoption tracking. Distill complex SaaS capabilities—analytics, integrations, workflow automation—into simple, differentiated value statements. Sales Enablement Develop sales tools including pitch decks, demo scripts, objection-handling guides, competitive battlecards, and ROI calculators. Train sales teams on product updates, competitive shifts, and customer insights. Support strategic account engagement through tailored content and analyses. Analytics & Performance Optimization Track and analyze performance metrics across campaigns, customer usage, and commercial programs. Use data to optimize marketing tactics, improve conversion rates, and address friction in the customer journey. Monitor competitive activity and industry trends to guide messaging and field strategy. Required Qualifications Proven track record managing complex, multi-stakeholder digital health projects Experience with Medical Device, AI technologies in healthcare and / or EHR systems 12+ years of downstream or product marketing—preferably in medical devices, digital health, or SaaS Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field. Proven experience supporting commercial teams and influencing sales performance. Ability to translate technical product features into strong customer value messaging. Strong analytical skills and experience using CRM/marketing automation tools. Excellent communication, storytelling, and stakeholder-management skills. Strong leadership, communication and analytical skills. Results oriented with focused urgency, prioritization skills and ability to recognize/escalate issues appropriately. Demonstrated ability to adapt to evolving technologies and industry trends. Creative problem solver, agile mindset. Ability to build relationships across various levels of an organization. Strong organizational skills and the ability to prioritize. Ability to translate technical concepts for non‑technical stakeholders. Preferred Qualifications Experience with hospital IT ecosystems, EMRs/EHRs, digital workflows, and data compliance requirements. Understanding of reimbursement pathways, clinical workflows, and healthcare economics. MBA or advanced degree. Abbott is an Equal Opportunity Employer, committed to employee diversity. The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted. #J-18808-Ljbffr Abbott Laboratories