Senior Product Manager, ReelBee Consumer App
$170k - $220kNewsBreak
About NewsBreak
Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.
Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.
Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company ’s Best Workplaces for Innovators (2025) and Fortune ’s Best Workplaces in the Bay Area™ (2026).
Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.
Learn more at: NewsBreak, Nearby AI, NDot AI
About the role
NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Senior Product Manager you will own the ReelBee consumer app (iOS, Android and Web): the viewing experience and the monetization system, plus short-drama entry points inside NewsBreak and Scoopz. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.
What you'll do
- Own the hybrid monetization system (ad-unlock, coins and first-purchase offers, subscription and retention offers) benchmarked against DramaBox, ReelShort and NetShort; lift first-purchase rate, first-week subscription renewal and ARPDAU through A/B testing
- Own retention and the viewing experience: first-day path, binge and resume flows, push and Live Activity re-engagement; move D1/D7 retention
- Partner with NewsBreak/Scoopz product and client teams on in-app short-drama entry points, converting news users without hurting the core experience
- Align consumer-side placement rules with the algorithm team to scale winning titles in-app; align landing pages and first-open experience with the user acquisition team
- Plan iOS/Android/Web priorities and release cadence; coordinate engineering, design and data
- Define and track core metrics (retention, payment funnel, ARPDAU, subscription renewal); deliver weekly product reviews and decisions
What we're looking for
- 5+ years in mobile product management, including 2+ years on monetization or growth for consumer content, entertainment or subscription products (short drama, web fiction, comics, streaming, games or social); short-drama app experience preferred
- Deep understanding of paywalls, coin/episode unlock, subscriptions and ad-unlock; shipped A/B tests with quantified lift in payment or retention
- Strong analytics: funnels, cohorts and retention in Amplitude or similar; basic SQL preferred
- Thrives on weekly releases and daily stand-ups; runs multiple product lines independently
- A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior
- English as working language; Mandarin a plus
Nice to have
- Hands-on with Apple/Google subscription policies, promotional offers, refunds and compliance
- Ad monetization product experience (rewarded video, mediation, eCPM)
- Distribution/placement strategy product experience
- 0→1 launch of a new app
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$170,000—$220,000 USD
Vacancy posted 1 day ago
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