Sr. Director, FP&A Global DTC & Social Commerce

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Our Mission:

At SharkNinja, we continuously strive to deliver high-quality, innovative products that enhance people's lives while driving growth and operational excellence within our business. We are seeking a strategic and experienced Sr. Director, FP&A Global DTC & Social Commerce to lead finance for our global direct-to-consumer and social commerce business. This role will shape commercial strategy, drive sales and margin performance, and serve as the global finance business partner to one of SharkNinja's fastest-growing and most dynamic channels.

Position Overview:

The Sr. Director, FP&A Global DTC & Social Commerce will lead the finance organization supporting SharkNinja's global DTC business, spanning eCommerce (sharkninja.com and brand sites), TikTok Shop, and emerging social commerce platforms . Acting as the dedicated business partner to the Global Head of DTC, this leader will own the financial agenda for the channel end to end — forecasting, margin management, commercial strategy, and the weekly operating model — while partnering deeply with media, affiliates, and performance marketing teams to connect investment decisions to sales and margin outcomes. The role carries a global mandate: unlocking new geographies, instilling best practices across regions, and building the operating discipline that scales a high-growth channel.

Key Responsibilities:

Global Business Partnership & Leadership:

• Serve as the finance business partner to the Global Head of DTC , co-owning the channel's P&L, growth agenda, and strategic roadmap.

• Lead and develop a high-performing FP&A team supporting DTC globally, ensuring alignment with SharkNinja's financial and strategic objectives.

• Drive the weekly operating model for the global DTC business — cadence, KPIs, performance reviews, and decision forums that keep the channel accountable to plan.

• Support new geography expansion , building business cases, launch economics, and scaling playbooks for markets entering DTC and social commerce.

• Instill global best practices across regions — standardizing forecasting, promotional planning, and margin management so wins in one market transfer to all.

eCommerce, TikTok Shop & Social Commerce Ownership:

• Own the financial strategy and performance management for TikTok Shop and social commerce , including creator/affiliate economics, live commerce, and platform-specific pricing and promotional models.

• Build the analytical foundation for an emerging channel: unit economics, contribution margin by platform, customer acquisition cost, and lifetime value.

• Evaluate and prioritize investment across DTC platforms, balancing near-term profitability with long-term channel and brand-building value.

Media, Affiliates & Commercial Strategy:

• Partner with the media and affiliates organization to drive end-to-end ownership of commercial strategy — linking media investment, affiliate commissions, and promotional spend to sales, margin, and ROI.

• Oversee pricing, promotion, and product strategy for the DTC channel, ensuring alignment across markets and maximizing profitability.

• Provide actionable insight on product launches, campaign performance, and customer acquisition strategy.

Financial Planning, Reporting & Analysis:

• Own forecasting, budgeting, and actuals reporting for the global DTC business, with clear articulation of drivers, risks, and opportunities.

• Lead sales and margin performance analysis, including POS and platform-level reporting, to surface trends and inform executive decision-making.

• Build and refine financial models that improve forecast accuracy and enable faster, better decisions in a fast-moving channel.

Cross-Functional Collaboration & Process Improvement:

• Collaborate with sales, marketing, product, and operations teams to align financial strategy with go-to-market execution, inventory management, and fulfillment.

• Act as a trusted advisor to senior executives, ensuring alignment on financial objectives and strategic initiatives.

• Drive process improvement across the FP&A function — increasing efficiency, accuracy, and scalability as the channel grows.

Qualifications & Experience:

• Bachelor's degree in Finance, Accounting, Business, or a related field; MBA or advanced degree highly preferred.

• 12+ years of progressive experience in financial planning, analysis, and business partnering, with 5+ years in senior leadership roles.

• Deep experience in eCommerce and direct-to-consumer financial management; exposure to TikTok Shop, marketplaces, or social commerce strongly preferred.

• Demonstrated success partnering with media, performance marketing, or affiliate teams and connecting marketing investment to financial outcomes.

• Experience operating globally — supporting multiple regions, launching new markets, or standardizing practices across geographies.

• Proven track record leading FP&A teams, driving financial performance, and shaping commercial strategy.

• Advanced skills in financial modeling, forecasting, and reporting; proficiency in planning and BI tools such as Adaptive Insights, Power BI, Domo , or similar platforms.

• Strong communication and leadership skills, with the ability to influence senior executives and cross-functional teams.

SharkNinja's Commitment to Diversity, Equity, and Inclusion:

At SharkNinja, diversity drives innovation. We believe in fostering an inclusive environment where every voice is valued, and diverse perspectives propel our business forward. We are committed to providing reasonable accommodation for individuals with disabilities throughout the job application process.

Our Unique Mindset:

As a Sr. Director, Global DTC & Social Commerce at SharkNinja, you will embody our key success drivers:

• "RARELY SATISFIED" – Constantly seeking improvement and innovation.

• "PROGRESS OVER PERFECTION" – Embracing agility and adaptability.

• "DETAILS MAKE THE DIFFERENCE" – Bringing precision and rigor to your financial analysis.

• "WINNING IS A TEAM SPORT" – Collaborating across teams to drive results.

• "COMMUNICATING FOR IMPACT" – Ensuring clear, actionable communication that influences decision-making.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$179,400—$275,100 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on aiapply.co