Senior Manager, Global Digital Growth & Account-Based Marketing

Boston, MAMarketing – Global Marketing /Full-time /RemoteAs the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts. You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes.You’ll work closely with Sales, BDR, Customer Success, regional marketing teams, Marketing Operations, and agency partners to develop scalable, data-driven programs to engage buying groups across our most meaningful accounts.This is a great opportunity for a strategic B2B marketer who is passionate about building growth engines, scaling high-performing digital programs, and creating strong alignment between Marketing and Sales.Responsibilities:Lead Global Digital Growth StrategyOwn the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels. Define investment priorities across audiences, regions, and programs to enhance pipeline, revenue impact, and marketing efficiency.Define and Scale the ABM StrategyLead the strategy for Mendix’s 1:1 strategic account and 1:few ABM programs. Develop scalable frameworks, playbooks, and account-based motions that support new-logo acquisition, customer expansion, executive engagement, and opportunity acceleration.Build Strong Sales and BDR AlignmentPartner closely with Sales and BDR leadership to align target-account priorities, campaign strategies, messaging, and follow-up motions. Ensure marketing programs support coordinated outbound efforts and create measurable engagement, meetings, and pipeline within target accounts.Lead Paid Media Agencies and PartnersManage global agency relationships, setting clear strategic direction, performance expectations, and optimization priorities. Ensure agency teams operate as an extension of the internal organization and deliver against business goals.Drive Integrated, Buying-Group MarketingDevelop coordinated programs that engage partners across buying groups. Partner with Content, Product Marketing, Field Marketing, Customer Marketing, and regional teams to deliver connected experiences across paid media, web, outbound, events, and lifecycle channels.Advance Marketing Technology and AIShape the roadmap for the Digital Growth and ABM technology stack, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI-powered tools. Find opportunities to improve targeting, personalization, automation, and campaign performance.Measure and Optimize Business ImpactDefine and track performance across campaigns, including account engagement, buying-group coverage, meetings generated, sourced and influenced pipeline, customer expansion, revenue, and return on investment. Translate performance data into clear recommendations for leadership and future investment.Build Scalable Programs and Ways of WorkingEstablish processes, operating models, and standard methodologies that enable global consistency while allowing for regional flexibility. Mentor team members and help strengthen digital and ABM capabilities across the broader marketing organization.About You:Demonstrated ability in B2B marketing, with significant experience in digital demand generation, paid media, growth marketing, or Account-Based MarketingTried experience building and scaling global or enterprise digital marketing programs that delivered measurable pipeline and revenue impactStrong experience developing and delivering ABM strategies in close partnership with Sales leadership and BDR organizationsExperience running paid media agencies, large digital budgets, and performance across multiple channels, audiences, and regionsStrategic problem solver who can establish a long-term vision and translate it into practical plans, priorities, and measurable programsStrong understanding of enterprise buying groups and how to engage technical, business, and executive audiences through coordinated marketing motionsExperience with ABM and marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, analytics, and web-personalization solutionsData-driven approach, with the ability to connect marketing activity and investment to pipeline, revenue, customer growth, and business outcomesStrong cross-functional leadership skills and a proven track record of building alignment across internal teams and external partnersCurious and informed about AI and emerging marketing technologies, with experience applying new tools to improve research, personalization, efficiency, and campaign optimizationExcellent communication and executive-presentation skills, ability to simplify sophisticated strategies and influence senior stakeholders$115,000 - $165,000 a yearWhy Siemens?At Siemens, we are committed to fostering an environment where our employees can thrive and make a significant impact. We offer:Innovative Technology: Contribute to a leading low-code platform that is transforming industries globally.Meaningful Work: The opportunity to directly influence customer success and contribute to a product that delivers tangible value.Professional Development: A culture that promotes continuous learning, professional growth, and staying abreast of technological advancements.Collaborative Environment: A supportive, agile, and inclusive team where contributions are valued, and collaboration is integral.Comprehensive Benefits:The salary range for this position is $115,000 to $165,000 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: Benefits | Siemens Digital Industries SoftwareJoin Our Team!We invite qualified candidates to apply for this challenging and rewarding opportunity to contribute to a world-class team.#LI-LB1 #SAASWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.