Senior Manager - Account Based Marketing - QualityOne

Team: MarketingCity: BostonState: MA Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleWe are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain. You will work closely with sales, strategy, and, of course, other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.What You’ll DoDevelop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reportingApply an experimentation mindset to ABM campaigns to drive, test, learn, and optimizeCollaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignmentPartner with content, field and digital marketers to build, execute and track integrated campaignsUnderstand complex buying/selling processes involving multiple decision-makersOversee the timely execution of ABM plansMeasure campaign effectiveness based on appropriate KPIsExecute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline. Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions.Requirements6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider Strong experience in building and executing integrated marketing programs, managing program budgets, and reportingProven ability to build relationships and collaborate across stakeholdersHands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographiesStrong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detailsExcellent oral and written communication skillsExcellent team player with a positive attitude and a strong sense of ownershipExperience with sales, CRM and marketing automation systemsBachelor’s degree requiredNice to HaveIndustry experience in the consumer product industries and their value chain is a plusAny second language is a plusInterviewing with VeevaWe value your time and believe in a transparent hiring process. Here is the process you can expect.Follow the application process and submit your resume.Within 3 days, you will receive a link to a personality assessment administered by a third party.Once you complete the assessment, our team will review your full application package and follow up via email with our decision.If moving to the interview stage, the process is as follows: A conversation with the hiring managerA practical case exerciseA final conversation with our group's Senior Leader.Once all interviews are complete, the manager will be in touch with a final decision.Perks & BenefitsMedical, dental, vision, and basic life insuranceFlexible PTO and company paid holidaysRetirement programs1% charitable giving programCompensationBase pay: $95,000 - $175,000The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus. #LI-Remote#LI-MidSeniorVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at View email address on click.appcast.io Where It’s Best for YouWork Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.Work at Veeva. Work where it’s best for you.