Director OF Product Marketing

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data- Kepler is seeking a strategic, high-impact Senior Director of Product Marketing to lead the commercialization and market adoption of our proprietary technology platform, the Kepler Intelligence Platform (Kip). This newly created leadership role bridges the gap between technical innovation and market execution. You will own the end-to-end go-to-market (GTM) strategy, product positioning, and commercialization frameworks for all new products and features, working closely with stakeholders to achieve buy-in and deliver the plan. As the champion for Kip's adoption, you will turn complex technical capabilities into compelling, revenue-driving narratives. You will lead cross-functional initiatives across product, engineering, sales, and client teams to drive deep engagement and business growth both internally and externally. NYC or Philadelphia-based hybrid role. To support team alignment, we work in-office Tuesday-Thursday, with the flexibility to work from home on Mondays and Fridays. What Sets You Apart: You're a GTM Trailblazer: You have a proven track record of taking complex adtech, martech, or proprietary SaaS platforms to market successfully, establishing clear launch playbooks and measurable commercial outcomes. You're a Master Storyteller: You excel at translating dense, technical engineering milestones (including AI-powered solutions) into distinct value propositions and sharp, market-winning messaging. You're Adoption-Obsessed: You don't just care about the launch; you care about the legacy. You aggressively look at usage data, identify gaps in product adoption, and flag adoption challenges to Product Management. You're an Influential Leader: You possess executive presence and excel at driving alignment in a cross-functional environment, coordinating across disparate client and internal leadership teams. You're an External Advocate: You are comfortable partnering with marketing and PR teams to act as a visible champion for our technology to the broader industry. Responsibilities: Own GTM Strategy & Launch Orchestration: Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip. Drive Product Adoption: Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization. Draft External Announcements & PR: Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position Kip at the cutting edge of marketing technology. Generate Internal Excitement: Build comprehensive internal buzz, education, and change management strategies around platform updates to ensure Kepler's global client-facing teams are proud and evangelizing Kip's features. Develop Evidence-Based Case Studies: Collaborate directly with account teams to capture product effectiveness data, translating platform metrics into highly credible, external-facing case studies. Empower Sales Enablement: Arm client-facing and business development teams with world-class sales collateral, capabilities decks, and objection-handling materials to confidently pitch Kip's unique value proposition. Bridge Product & The Market: Act as a critical feedback loop, serving as the "voice of the market" back to Product Management and Engineering to ensure our technical roadmap directly aligns with client demand and agency growth. Required Skills & Experience: 8+ years of experience in product marketing, brand strategy, or commercialization roles, with a heavy emphasis on B2B SaaS, AdTech, MarTech, or programmatic data solutions. Deep familiarity with the modern agency or media ecosystem (experience within holding companies or networks like WPP, Publicis, or Omnicom is highly desirable). Demonstrated experience designing and scaling comprehensive product launch playbooks from scratch. Exceptional written communication skills, with specialized experience writing marketing communications, external messaging frameworks, and executive-level presentations. Strong data literacy; comfortable leveraging user metrics, adoption data, and performance analytics to influence product and marketing choices. A firm grasp on the deployment and practical applications of AI tools within media or business contexts. Transparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: Target Annualized Discretionary Bonus: 10% ( $16,000 - $17,000) Target Total Cash: $176,000 - 187,000 Healthcare/Dental/Vision. Unlimited PTO. 401k Contributions. $75/mo Wellness Stipend. $2,000/yr Annual Tuition Stipend. Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave. Annual Work From Anywhere 4 weeks per year. #J-18808-Ljbffr