Director of Product Marketing

Job Description

Job Description

We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth.

You are a master storyteller and a rigorous strategist. You will partner with the C-suite and Product leadership, while maintaining the tactical mentorship required to manage a high-performing team. You will serve as the primary strategic engine between Product, Sales, and Marketing.

What You'll Do

You will report to the VP, Commercial Product

• GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
• Category Creation and Positioning: Develop the high-level narratives that define our place in the media landscape. You will move beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
• Strategic Market Intelligence: Act as the internal "Voice of the Market." You will combine competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
• Commercial Enablement Engine: Transform sales enablement from "collateral creation" into a "revenue engine." You will design the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.
• Organizational Leadership: Create deep synchronization between Product, Sales and Operation. You ensure that the "Commercial" voice is heard at the earliest stages of product ideation.
• Operational Excellence: Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops. You will institutionalize PMM excellence across the organization.
• Team Leadership & Talent Development: Manage a team of Product Marketing Managers. You will be responsible for their career trajectories, output quality, and the culture of the PMM function.

Experience That Will Put You Ahead Of The Curve

• Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
• Experience with pricing strategy frameworks and selling methodologies.
• An Industry Authority: You have 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
• A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
• A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor. You use Salesforce data, market research, and win/loss analysis to defend your strategic bets.
• A Culture Builder: You lead with empathy. You know how to build a team that is engaged.

What's In It For You

The expected range for this role is $162,000 - $190,000

As well as more great perks, including:

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

Internal job family level Commercial 3

This is a Hybrid role from our New York office, working three days from the office and two from home.

Who We Are

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility: Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

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