Marketing Manager

Marketing Manager Department: Corporate Marketing Employment Type: Full Time Location: Peru Description We are seeking a highly motivated Regional Marketing Manager based in Lima, Peru to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Peru. Key Responsibilities Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace. Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding. Develop and execute strategic partnerships with local brands to enhance market impact. Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams. Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines. Supervise and refine creative materials to ensure all marketing activities resonate with the local audience. Implement a test-and-learn approach to identify scalable, growth-driving initiatives. Skills, Knowledge & Expertise 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role. Experience in working with multi-cultural teams, preferably in a matrix structure. Experience working with a mobile product, preferably ride-hailing or similar tech industry. Proven track record of effectively delivering multiple marketing projects in a fast-paced environment. Hands-on project management experience, including agency management and direct involvement in tasks when needed. Ability to develop market insights, marketing strategy, and analyze campaign effectiveness. Strong data and analytical skills. English and Spanish at a fluent level. Being based in Lima, Peru, with the availability for business travels. Job Benefits Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries. Develop your professional skills with access to mentoring, career consulting, and learning programs. Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program. Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects. Work alongside people who take initiative, speak openly, and challenge themselves to grow. Improve your language skills through co-financed courses and internal speaking clubs. Final benefits may vary depending on the location #J-18808-Ljbffr