Enrollment Counselor

Job Description

Job Description

LACKAWANNA COLLEGE HAS BEEN VOTED ONE OF THE

“BEST PLACES TO WORK IN PA” FOR 2014, 2015, 2016, 2017, 2019, 2020, 2023 and 2024!

Lackawanna College is a private, accredited college serving the people of Northeastern Pennsylvania. Our main campus is located in downtown Scranton, and our footprint includes satellite centers in Covington Twp., Hawley, Hazleton, Sunbury, Towanda and Tunkhannock

Our mission is to provide a quality education to all persons who seek to improve their lives and better the communities in which they live. We provide our students with a direct path to a bachelor’s degree, associate degree, or one of many different professional certifications. Additionally, our Continuing Education department helps put the people of Northeastern Pennsylvania back to work with modern career skills. Lackawanna is also one of the most cost-efficient regional higher education institutions.

ESSENTIAL FUNCTIONS, PRIMARY RESPONSIBILITIES AND OBJECTIVES:

The position of the Enrollment Counselor is to generate enrollment for all College programs, conduct educational advising, participate in recruiting activities and continually strive to meet enrollment projections. This position is responsible for recruiting in designated areas within the assigned territory and for establishing relationships with high school guidance counselors and teachers. Some regional and overnight travel is required to regions deemed appropriate for recruitment purposes.

This position is also responsible for planning, coordinating, executing the College’s recruiting and enrollment events; as well as assisting with the promotion of such events and activities.

ESSENTIAL FUNCTIONS:

1. Recruits students from all designated territories for all academic programs.
2. Travels as required to meet, coordinate and recruit with schools in assigned recruiting area.
3. Attend fairs and open house events as required.
4. Conducts individual and group career/admissions interviews.
5. Develops, implements and assists with various types of workshops, seminars, and open houses.
6. Prepares and disseminates weekly progress reports.
7. Serves as liaison between the College, potential students, high school counselors, and business and industry points of contact.
8. Identifies new and/or changing markets.
9. Provides feedback pertaining to educational and extracurricular needs of Lackawanna College students.
10. Assists in attrition reduction activities such as Retention Intervention.
11. Prepares and delivers presentations to high school seniors/underclassmen.
12. Assists in the development and maintenance of high school presentations that focus on acquiring high school senior inquiries for programs offered at the campus.
13. Answers assigned inquiry calls from prospective students; schedules prospective students for campus appointments, follows up on all inquiries who fail to schedule or show for an appointment; makes specific amounts of outgoing calls per day as determined by the supervisor.
14. Proactively converses with or interviews prospective students to gain clear understanding of their needs and goals; advises accordingly; includes parent(s) and support committee in the interview process as needed.
15. Reviews Financial Aid Cost Calculation with prospective students prior to financial aid introduction. Introduce prospective students (and family when applicable) to the financial aid officer and assists financial aid to ensure that the FAFSA and financial aid is complete.
16. All other duties and responsibilities as assigned.

KEY COMPETENCIES:

• Excellent interpersonal skills.
• Excellent communication skills.
• Proficient presentation skills.
• Ability to professionally represent the College in public settings.
• Ability to schedule flexible office hours and travel as required.
• Bilingual, ability to read, write and speak Spanish preferred (but not required).
• Effective computer skills.

EDUCATION:

• Bachelor’s Degree in Education, Business, Marketing, or related fields required.

EXPERIENCE:

• 3 to 5 years’ experience in recruiting, sales or other related fields preferred.

Applications will only be accepted via online method by clicking the link below. Deadline for applications, August 14, 2026. No phone calls, please.

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In compliance with Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and all other applicable non-discrimination laws, Lackawanna College does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, age, disability, veteran’s status, or genetic information in its educational programs and activities, admissions, and with regard to employment.