Product Marketing Manager

Innovate with purpose At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters. Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or in a remote-eligible role, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks. BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another. ✨ Let’s give businesses more time for what matters. Make your impact within a rapidly growing Fintech Company Join BILL as a Staff Product Marketing Manager on our Product Marketing team and own go-to-market for the integration stack and developer ecosystem that connects BILL's financial operations platform to the tools, systems, and workflows businesses already use. Our platform team builds the API surfaces, partner integrations, and emerging AI-driven capabilities that make it possible for SMBs and their finance teams to access BILL's payments, AP, and expense management capabilities wherever they work. This is not a supporting role. You'll own positioning, launches, and commercial outcomes for one of BILL's most strategically important growth vectors. You'll build the market insight and point of view that shapes what we build, develop the messaging that convinces developers to build on BILL rather than build their own financial infrastructure, and run the enablement that helps field teams close platform and embedded-finance deals. You'll operate with high autonomy, influence the product roadmap, and contribute the developer and partner perspective into BILL's broader platform narrative. The hundreds of thousands of SMBs who rely on BILL every day to pay vendors, manage employee spend, and automate their financial back office will feel the downstream impact of this work. Responsibilities: Build a deep, defensible understanding of developer and buyer audiences across this ecosystem: their jobs-to-be-done, segmentation, and personas. Synthesize customer, competitor, and market signal into a clear point of view and introduce the persona-led practices that keep cross-functional teams grounded in market reality. Serve as the voice of the market in product planning. Use your point of view to influence the quarterly and annual roadmap, weigh in on go/no-go and beta-exit decisions, and surface the market opportunities worth building toward. Develop differentiated positioning and messaging for BILL's API, developer, and integration offerings. Tailor it to each audience, lead positioning work with cross-functional stakeholders, and maintain a living competitive view of how other developer ecosystems and embedded-finance players position themselves. Own end-to-end go-to-market for new API capabilities, platform features, and partner integrations. Coordinate messaging, timing, channels, and cross-functional readiness across Product, Developer Relations, Marketing, and Sales. Define and track launch metrics including developer activation, time-to-first-call, integration attach, and partner-influenced pipeline. Build the developer and integration marketing programs that attract, activate, and retain developers and customers across the funnel. Own the supply-side narrative for why partners build on BILL. Develop pricing and packaging points of view to share with the Pricing team. Build repeatable, scalable sales enablement for the field: pitch narratives, battlecards, objection-handling guides, and discovery frameworks for platform and embedded-finance conversations, with segment-specific messaging for each buyer. Run win/loss analysis on platform and partner deals and translate findings into sharper positioning. Partner with the accounting-firm channel so advisors can advocate for BILL's embedded capabilities. Own the commercial outcomes for the domain. We'd love to chat if you have: 8+ years of B2B product marketing experience, including 3+ years marketing a platform, API, developer ecosystem, or embedded/infrastructure product. Strong customer and market research instincts: the ability to synthesize qualitative and quantitative signal into a differentiated point of view, defend it with cross-functional partners, and use it to influence the product roadmap. A track record of building and owning go-to-market programs for technical products with developer or platform-builder audiences, including end-to-end launches from brief through post-launch measurement. Demonstrated ability to develop positioning and messaging that works across developer, technical buyer, finance buyer, and partner-channel audiences for the same underlying product. Experience building sales enablement that field teams actually use, and a history of operating at a senior IC level: driving ambiguous initiatives and reconciling conflicting priorities without formal authority. Background in fintech, payments, financial infrastructure, or enterprise software, with fluency in payment workflows, AP/AR processes, and financial-data compliance requirements. Desired Qualifications: Direct experience marketing a two-sided platform or marketplace, covering both the developer or partner supply side and the end-customer demand side, including partner-influenced pipeline tracking. Familiarity with AI-agent ecosystems and LLM tool integration, either as a marketer or hands-on practitioner, with a working understanding of how agentic workflows are reshaping software distribution. Experience at a company distributing through embedded or API-first channels (embedded payments, banking-as-a-service, white-labeled infrastructure), or close proximity to accounting, ERP, or SMB financial-technology companies. Please note that this position is not eligible for visa sponsorship. Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed below. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. The estimated salary ranges noted below roles in the specific geographic zones Zone 1- San Francisco Bay Area CA (includes HQ), New York City, Seattle, Los Angeles County $161,300 - $201,600 USD Zone 2- CA (Non San Francisco Bay Area and Los Angeles County), Austin TX, Massachusetts $145,100 - $181,400 USD Zone 3 -Utah (includes Utah office), Houston TX, Florida, North Carolina $137,000 - $171,300 USD What’s in it for you? Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well. Here is a preview of some of the amazing benefits here at BILL: 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP) HSA & FSA accounts Life Insurance, Long & Short-term disability coverage Employee Assistance Program (EAP) 11+ Observed holidays and wellness days and flexible time off Employee Stock Purchase Program with employee discounts Wellness & Fitness initiatives Employee recognition and referral programs And much more Don’t believe us? Check out our culture, benefits, and teams on our career site , LinkedIn Life , or YouTube pages. BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture. We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact View email address on click.appcast.io . To ensure a fair evaluation, our Candidate Integrity Policy prohibits the use of unapproved external assistance, including generative AI, during live interviews or assessments. Doing so will result in a review and potential disqualification. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.