Multimedia Account Executive

Position Overview Multimedia Account Executive – Full‑time – Myrtle Beach, SC We are looking for an experienced sales professional to develop and implement effective digital and audio strategies for our clients. The role involves creating innovative advertising solutions, managing a full pipeline of sales prospects, and cultivating client relationships, all while integrating our robust radio asset offerings with digital products and services. Key Responsibilities Prospect new clients through networking, cold calling, canvassing, referrals, or other means to build and maintain a full sales pipeline. Identify client business needs by gaining a deep understanding of their goals, objectives, and market trends to develop customized advertising solutions. Deliver effective multi‑platform, integrated sales presentations (broadcast, digital, events) and negotiate and close deals. Design, create, and deliver customized advertising proposals and presentations, generating original ideas. Generate referral business by providing support, information, and guidance, qualitative research, and recommending new opportunities for profit and service improvements. Deliver exceptional customer service and build strong client relationships. Sell both Cumulus’ station digital assets (streaming, station website, social advertising) and digital audience extension products to deliver a complete marketing solution. Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports on sales, pipeline lists, forecasts, and competitive analysis. Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace. Qualifications 1–2 years of media sales experience preferred. Bachelor’s degree in business, marketing, or related field preferred. Proficient with Microsoft Office 365, CRM tools, and business networking platforms. Strong presentation skills and ability to communicate sales opportunities and post‑sale successes. Experience developing new business relationships in an outside sales role. Strong lead generation skills and ability to connect with viable prospects. Understanding of sales metrics and ability to maintain a robust pipeline of residual business. Positive attitude, high energy, passion for the job, and willingness to grow professionally. Digitally savvy with a clear understanding of digital advertising and how to sell it. Marketing expertise and awareness of emerging technologies. Ability to perform independently in a fast‑paced, hyper‑competitive sales environment. What We Offer Competitive pay. Collaborative work environment that encourages innovation. Medical, dental, and vision insurance coverage. 401k with company match. Paid vacation, sick and holiday time off. Life insurance, disability insurance, wellness programs, and employee referral bonus. CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE). #J-18808-Ljbffr