Principal Technical Product Marketing Manager, Agent Platform

Senior Technical Product Marketing Manager

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Role

We're looking for a Senior Technical Product Marketing Manager to lead the narrative for Workday's Agent Platform — spanning agent governance, agent management, and agent interoperability. This role will be responsible for crafting a clear, market-leading story that resonates with CIOs, IT leaders, and enterprise architects.

This is a high-visibility role. Strong executive presence and operational rigor are key. Success in this role will be measured through impact across platform narrative clarity, market leadership perception, and field effectiveness. Example outcomes include:

• Adoption & Growth Drive increased platform adoption by building a unified Agent Platform narrative that gives customers confidence to build their agentic strategy on Workday.
• Market Narrative & Awareness Position Workday's Agent Platform through a clear, consolidated story that highlights Workday's differentiation and market-leading approach— increasing analyst, partner, and customer recognition.
• GTM Impact Equip Sales, Enterprise Architects, Partner, and Solution Consulting teams with a cohesive, technically grounded agent platform story and the enablement assets to deliver it confidently to CIOs and IT leaders.

This role sits at the intersection of product, engineering, partner, and GTM, translating a complex technology stack into a unified, market-leading platform narrative. It is a high-impact, highly visible position designed for a Technical PMM with strong executive presence, deep technical fluency, and the operational rigor to drive outcomes across the organization.

You will be responsible for:

• Top-level Narrative & Message Generation
• Establish and thread a holistic agent platform across spanning agent governance, agent management, and agent interoperability offerings.
• Develop messaging frameworks that resonate with CIOs, IT leaders, and enterprise architects — highlighting the differentiation and value for our customers.
• Executive-Level Engagement
• Serve as a primary marketing voice for Workday's Agent Platform with CIOs, IT leaders, and senior customer stakeholders.
• Support analyst briefings, executive roundtables, and customer advisory sessions.
• Competitive Intelligence & Persona Insights
• Monitor competitor agent platforms and governance approaches to identify differentiation opportunities and competitive risks.
• Translate insights into positioning, personas, and strategic recommendations.
• Technical Enablement & Content Creation
• Create high-value field-facing and technical content (sales decks, guides, and thought leadership) that bring the Agent Platform story to life for field teams and customers.
• Build and deliver compelling demos that illustrate the agent platform's value end-to-end.
• GTM Strategy & Launch Execution
• Lead cross-functional GTM programs for Agent Platform capabilities, partnering with Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising, and other tier 1 events.
• Track success via platform adoption, narrative penetration, and enablement effectiveness metrics.

About You

• 8+ years of experience in technical product marketing, with depth in platform, infrastructure, or enterprise AI products.
• Strong executive presence: comfortable speaking with CIOs and IT leaders about their agentic strategy and how Workday enables it. Able to build trust with senior technical stakeholders.
• Demonstrated ability to take complex, layered technologies and distill them into clear, compelling, differentiated narratives – driving adoption.

• Operationally rigorous: able to drive processes, align cross-functional teams, and deliver outcomes at scale with precision and accountability.
• Thrives in ambiguity. Demonstrates a growth mindset, deep curiosity, and resourcefulness; not afraid to ask questions, take initiative, and operate independently in a fast-moving environment.