Senior Social Media Manager

Senior Social Media Manager

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life's most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We're helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

We're looking for a Senior Social Media Manager to drive the next era of Babylist's social presence during a pivotal moment - one where our business is growing rapidly, our brand is gaining visibility, and social has never been more central to how we connect with our audience. This is a high-impact role - driving engagement, building community, and creating thumb-stopping content that meets parents and parents-to-be wherever they are. This is more than a "run the playbook" role - it's an opportunity to redefine what social at Babylist looks like, creatively and strategically.

This role sits on the Brand Marketing team and reports to the Director of PR and Social. You'll partner closely with that Director to raise the creative bar, ensuring everything we post reflects a high taste level, cultural fluency, and deep audience understanding. You'll also collaborate cross-functionally with internal teams including PR/influencer, brand partnerships, acquisition, editorial, and creative to ensure social is tightly integrated across the business.

You bring both big-picture thinking and a willingness to roll up your sleeves. Whether you're outlining a quarterly strategy or shooting and editing a TikTok for same-day turnaround, you're energized by both the vision and the craft.

Who You Are

• 8+ years of social media experience in a consumer-facing brand with >500k followers
• Deep expertise across Babylist's core social platforms: Instagram, Facebook, Reddit, and especially TikTok
• A true TikTok native, you understand how organic content thrives and know how to work with creators and trends in real time. You not only know which trends to jump on, but more importantly, which ones to skip—ensuring everything aligns with the brand's voice and builds trust with our audience
• A strategic thinker with proven ability to scale social programs, grow audiences, and deliver measurable results
• Hands-on content creator with experience producing platform-native content, including short-form video (you've storyboarded, filmed, edited, and optimized TikToks before and would happily do it again)
• Strong creative judgment and trend fluency—you naturally connect what's happening in pop culture with what makes sense for our brand
• Analytical and data-driven—you can translate social insights into smart pivots and high-impact content decisions
• You have experience with branded social content and a deep understanding of what makes a good brand partnership come to life on social, one that benefits both us and the partner
• A thoughtful and agile communicator who understands that social media moves at lightspeed. You know how to escalate sensitive feedback, rally internal teams quickly, and communicate real-time decisions clearly. You bring the right people in at the right time so Babylist shows up thoughtfully and intentionally, even in fast-moving or high-stakes moments.
• Deeply empathetic toward Babylist's audience—you understand the fears, excitement, questions, and identity shifts that come with pregnancy and early parenthood. That insight guides everything you create, ensuring our channels feel like a trusted, affirming space for expecting families
• An early adopter of AI tools for social media - you're curious, resourceful, and already experimenting with how AI can enhance content creation, workflow efficiency, trend forecasting, and performance insights. You see AI as a tool to amplify creativity and impact, not replace it

How You Will Make An Impact

• Lead the strategic overhaul of Babylist's social presence, setting a new standard for content quality, platform performance, and cultural relevance
• Create content that connects emotionally and culturally with expecting families—delivering joy, humor, empathy, and utility at just the right moments
• Act as the creative and strategic lead on TikTok, from trendspotting and creator collaboration to hands-on content creation and performance optimization
• Collaborate closely with internal partners across PR, influencer, brand partnerships, editorial, acquisition, and creative to align messaging and amplify campaigns
• Set and track meaningful KPIs, using data to inform decisions, refine strategy, and communicate impact to stakeholders
• Use AI and emerging tools to scale your creativity and efficiency, finding ways to automate, optimize, and innovate across content and workflow
• Respond quickly and intentionally to trends, conversations, and feedback—making sure Babylist shows up with empathy, integrity, and agility
• Amplify the voice of our audience - turning insights, DMs, comments, and cultural observations into content that builds loyalty and trust
• Lay the foundation for the future of social at Babylist—helping define scalable systems, smart resourcing, and standout creative work that can grow with the brand

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$150,230 to $180,317

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Important Notices

Interview Process & Consent Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials