Product Manager, Bispecifics Patient Marketing

Product Manager, Bispecifics Patient Marketing

Johnson & Johnson is recruiting for a Product Manager, Bispecifics Patient Marketing, located in Horsham, PA.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

This role is part of the team supporting J&J's bispecifics portfolio, including TECVAYLI® and TALVEY®, and will help shape patient marketing programs in an area of rapid scientific advancement and meaningful patient need. The Product Manager will translate strategy into patient-centered, compliant programs that improve education, support, and engagement across the treatment journey. The ideal candidate brings strong marketing fundamentals, a bias for action, comfort working across complex cross-functional teams, and a passion for improving the patient experience in a highly regulated environment.

Key Responsibilities Include:

• Lead the execution of patient marketing initiatives for the J&J bispecifics portfolio, translating strategy into compliant tactics from insight generation through content development, review, launch, and optimization.
• Develop patient-facing education and support materials that address key information needs, treatment expectations, and common barriers across the patient journey.
• Drive patient engagement across channels by identifying opportunities to improve content, channel effectiveness, and the overall patient experience.
• Partner closely with agency teams and cross-functional stakeholders, including Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Patient Support partners, and other hematology marketing teams to deliver accurate, compliant, and patient-centered programs.
• Use patient insights, market research, and program performance data to inform recommendations and continuously optimize patient education, support resources, and engagement tactics.

Qualifications:

• A minimum of a Bachelor's degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program.
• Experience with project management.
• Healthcare experience or pharmaceutical industry knowledge.
• Ability to travel up to 25% which may include overnights and weekend travel.

• Experience in oncology.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via careers, internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Tactical Planning, Technical Credibility