Product Marketing Manager

Industry: Financial Services; Solutions - Risk mgmt tools, Compliance training, Benchmarking, Research,
Analytics etc.

Our client is a well-respected financial services industry association that provides expertise and risk
management tools and services to large commercial and retail banks. The Product Marketing Manager
works closely with business leaders to build and execute a marketing strategy to meet membership and
revenue goals. This position will manage the strategy, execution, and reporting for various full-
funnel/omnichannel marketing campaigns.

This position is perfect for a marketing manager and strategist who wants to work closely with business
leaders. It presents a golden opportunity to hone campaign management skills as part of a service-
minded, collaborative team with ambitious goals and plenty of room for innovation.

Responsibilities
• Dev campaign plans for products and services. Establish an annual campaign strategy process.
• Planned, developed, executed, measured, optimized, and managed budgets for integrated B2B
campaigns for member acquisition, expansion, and retention.
• Using data and analytics to optimize full-funnel campaigns, evaluating performance across goals and
channels. Working with stakeholders to further develop processes and practices for lead qualification,
reporting, sales enablement, and measurement (e.g., pipeline conversion).
• Build campaigns with focused tactics and realistic objectives; determine budget requirements and
deliver within budget.
• Ensuring marketing strategy and objectives are communicated and vetted across internal and external
teams to achieve team alignment and shared goals.
• Compiling and communicating regular reports of campaign performance and results to various
stakeholders.