Product Marketing Manager

Product Marketing Manager

Philadelphia, Pennsylvania, United States

The Product Marketing Manager – Risk Shield is responsible for executing go-to-market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain Members.

Reporting to the Director of Product Marketing – Risk Shield, this role serves as a key partner to the Sales and Customer Management teams.

Key Responsibilities:

• Support execution of go-to-market initiatives across the Risk Shield portfolio
• Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials
• Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
• Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations
• Partner with Sales and Customer Management teams to support enablement and training initiatives
• Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
• Support Consultant First, National, and Member engagement programs through content and program execution
• Conduct competitive and market research to support messaging, enablement, and sales strategies
• Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
• Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs
• Track program performance and provide recommendations for continuous improvement
• Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Qualifications / Skills:

• Strong writing, communication, and storytelling skills
• Ability to translate complex concepts into clear, compelling content
• Experience developing sales enablement and customer-facing materials
• Strong project management and organizational skills
• Ability to manage multiple projects and stakeholders simultaneously
• Strong collaboration skills and comfort working across cross-functional teams
• Analytical mindset with the ability to turn insights into action
• Proficiency with presentation development and content management tools
• Proficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows
• Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency

Minimum Requirements:

• 5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields
• Experience supporting B2B sales organizations preferred
• Experience creating customer-facing and sales-facing content
• Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred
• Bachelor's degree required

Perks & Benefits:

• Fully paid medical, dental, and vision benefits.
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement
• Engaging hybrid work environment

We are guided by our values:

Fire in the belly

The drive to learn, to improve, and to deliver outstanding value every day.

See the field

The ability to see the big picture and prepare to meet tomorrow's needs.

Get it done right

The passion to produce at higher rates and to the highest standards.

For the greater good

A united community creating better health benefit solutions for all.

Important Notices:

Any communication from our recruiters and hiring managers at ParetoHealth about a job opportunity will only be made by a ParetoHealth employee with an @paretohealth.com address. ParetoHealth does not conduct text message or chat-based interviews. Any other email addresses, agencies, or forums may be phishing scams designed to obtain your personal information.

We will not ask you to provide personal or financial information, including, but not limited to, your social security number, online account passwords, credit card numbers, passport information, and other related banking information until we begin onboarding activities, which will be coordinated by a member of the ParetoHealth People Ops Team with an @paretohealth.com email address.

Disclosures:

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

California Applicants: See Pareto's CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, "Pareto") collects and uses personal information submitted by employment applicants.