Vice President of Marketing

DescriptionPosition: VP MarketingLocation: Des Moines, IA (hybrid weekly)Salary: $180,000 - $210,000 base + exceptional benefits*** For immediate and confidential consideration, please APPLY and EMAIL YOUR RESUME to MEREDITH CARLE . My email can be found on my LinkedIn page. ***Are you ready to shape and elevate one of the most recognizable consumer brands in America?We are seeking a visionary Vice President of Marketing to lead national brand strategy, consumer engagement, and marketing innovation for a highly recognized consumer product and a presence across America.This is a rare opportunity to build and influence the future of an iconic brand while partnering with executive leaders, industry stakeholders, and independent organizations across the country. Success in this role requires equal parts strategic leadership, collaboration, innovation, and influence.What You'll Do • Develop and execute national brand strategy, positioning, and messaging. • Lead high-impact advertising, media, sponsorship, licensing, and promotional initiatives. • Drive innovation across digital marketing, CRM, mobile engagement, loyalty, and emerging consumer channels. • Partner with executive leaders, member organizations, agencies, and industry stakeholders to build alignment around a shared brand vision. • Monitor brand performance, consumer insights, market trends, and campaign effectiveness. • Balance innovation and growth with consumer trust, and brand integrity. • Build marketing capabilities, processes, and long-term strategic roadmaps.What We're Looking For • 10+ years of progressive brand, marketing, or consumer engagement leadership experience. • Experience leading national or multi-market consumer brands. • Strong background in brand strategy, media, digital marketing, CRM, loyalty, and customer engagement. • Proven ability to influence complex stakeholder groups without direct authority. • Executive presence with exceptional communication and relationship-building skills. • Experience within highly matrixed, franchise, membership, regulated, or multi-entity environments is strongly preferred.Why This Opportunity? • Lead the strategy for an iconic, nationally recognized brand. • Shape a newly evolving marketing function with executive sponsorship and visibility. • Collaborate with senior leaders and stakeholders across the country. • Strong compensation package, outstanding benefits, generous retirement contributions, and excellent work-life balance. • Opportunity to make a lasting impact on a brand enjoyed by millions.If you thrive at the intersection of brand strategy, stakeholder influence, digital innovation, and consumer engagement, we'd love to start a confidential conversation.*** For immediate and confidential consideration, please APPLY and EMAIL YOUR RESUME to MEREDITH CARLE . My email can be found on my LinkedIn page. Also, you may contact me at View phone number on click.appcast.io. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***RequirementsDigital Marketing, Brand Awareness, Marketing Strategy, Retail, Retail branding, National Retailers, Retail Pricing, Retail Promotions, Retail Sales, Retail Stores, Campaign execution, Campaign Effectiveness, Brand StrategyJob typePerm