Field Event Marketing Manager

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform-where modern legal work happens with clarity and consistency.

Powered by LOIS , the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine's rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary

The Field Marketing Manager owns the strategy, planning, and execution of a portfolio of Field Marketing events designed to accelerate the sales pipeline, drive customer upsell, and unlock growth in high-potential markets. This role is responsible for delivering highly curated, high-profile, and high-impact event experiences that move key accounts through the funnel and deepen relationships with existing customers.

Reporting to the Director of Owned Events, this role partners closely with Sales, Digital Marketing/Demand Generation, and Marketing to execute Account-Based Marketing (ABM)-driven field events that directly support revenue goals. This position manages one direct report responsible for driving event RSVPs and attendance.

What You'll Do

• Field Marketing Strategy & Ownership
• Own a defined portfolio of Field Marketing events, including high-visibility, intimate and bespoke experiences that drive revenue and open markets.
• Design field events as a core marketing motion focused on pipeline acceleration, deal progression, and customer upsell.
• Partner with the Director of Owned Events to align field event strategy to broader owned events and marketing goals.
• Event Planning & Execution
• Lead end-to-end execution of Field Marketing events, including concept development, audience targeting, budgeting, timelines, logistics, and on-site delivery.
• Ensure events are delivered on-time, on-budget, and with exceptional attention to detail.
• Curate memorable, differentiated experiences tailored to specific audiences and segments.
• Manage vendors, venues, production partners, and on-site staff to ensure flawless execution.
• Account-Based Marketing & Market Activation
• Lead an ABM-first approach to Field Marketing, designing events around target account lists, buying groups, and regional priorities.
• Partner closely with Sales, Digital Marketing/Demand Generation to identify, prioritize, and activate high-potential accounts and markets.
• Align event concepts, messaging, and attendee strategy to specific account and opportunity goals.
• Use account insights, intent data, and performance signals to inform event design and targeting.
• Cross-Functional Collaboration
• Serve as a trusted partner to Sales, Product Marketing, and Digital Marketing.
• Work closely with Sales leadership and account teams to ensure events support deal acceleration and expansion opportunities.
• Coordinate executive participation and ensure stakeholders are prepared for high-visibility engagements.
• Team Leadership & Operations
• Manage and mentor one direct report focused on event RSVPs, attendance, and audience engagement.
• Establish clear processes and timelines to drive strong registration and attendance for each event.
• Contribute to scalable playbooks and best practices for Field Marketing events.
• Metrics, Budget & ROI
• Own Field Marketing event budgets and ensure accurate forecasting and spend management.
• Track and report on marketing metrics tied to events, including pipeline influenced, revenue impact, upsell contribution, attendance, and engagement.
• Use data and insights to continuously optimize event performance and audience targeting.

Qualifications

• Required
• 3-5 years of experience in Field Marketing or Event Marketing.
• Proven experience owning Field Marketing events that support pipeline acceleration and revenue goals.
• Strong understanding of events as a marketing motion with measurable business impact.
• Exceptional attention to detail and ability to manage multiple events simultaneously.
• Demonstrated ability to influence cross-functional partners without direct authority.
• Experience managing at least one direct report or project-based team members.
• Preferred
• Experience with Account-Based Marketing (ABM) strategies and execution.
• Experience partnering closely with Sales and Digital Marketing teams.
• Experience in B2B SaaS or technology environments.
• Experience executing highly curated, high-touch events.
• Key Competencies
• Highly organized, agile, and able to multi-task across multiple priorities
• Strong marketing acumen with a revenue-oriented mindset
• Excellent stakeholder management and communication skills
• Audience-first mindset with the ability to craft tailored, high-impact experiences
• Results-driven and data-informed decision maker
• Reporting & Location
• Reports to: Director of Owned Events
• Direct Reports: 1 (Event Marketing / RSVP-focused role)
• Location: In-Office in Salt Lake City or Chicago
• Travel: Up to 35%, including on-site event support
• What Success Looks Like in the First 6-12 Months
• Deliver a portfolio of ABM-driven Field Marketing events that measurably accelerate pipeline, progress open opportunities, and drive customer upsell.
• Successfully activate high-potential markets through close collaboration with Digital Marketing and Demand Generation.
• Consistently deliver events on-time, on-budget, and with exceptional attention to detail and audience experience.
• Build strong operating rhythms with the Director of Owned Events and cross-functional stakeholders.
• Develop and mentor the RSVP-focused direct report, resulting in strong attendance and engagement across events.
• Demonstrate clear ROI through pipeline influenced, revenue impact, and account-level outcomes.
• Why Join Us
• Field Marketing at Filevine is a core revenue-driving motion, tightly aligned to ABM strategy and sales execution.
• Opportunity to own highly visible, high-profile events that engage strategic accounts and executive buyers.
• Direct impact on marketing performance, pipeline acceleration, and business growth.
• Strong executive support and close partnership with Sales and Marketing leadership.
• Opportunity to grow within a world-class experiential and owned events team.

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine's equal employment opportunities, you may contact us at [email protected]

Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive


- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

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