Director of E-Commerce

About Vale At Vale, our goal is to make magic and bring the real benefits of matcha to a billion people. We are a group of fun-loving, matcha enthusiasts who believe that a good idea can come from anywhere. Vale is a Seattle startup making magic through cutting-edge technology, automation, and world class hospitality experiences. We are a dynamic and highly cross functional team with a wealth of experience in food service, food automation, software engineering, aerospace, and consumer electronics. We have come together to develop the Matcha experience of the future — whether that’s in a cafe, your neighborhood park, or at home. About you You are someone who is enthusiastic about matcha, obsessed with innovation, and loves being a part of a dynamic team. Enthusiastic about matcha. The world of matcha is huge, so you should be curious about its benefits, flavor profiles, and methods of preparation. Detail Oriented. Take pride in your craft and ensure Vale’s products are consistent, repeatable, and of the highest quality. Versatile. Bringing matcha to a billion people is dynamic work! You should be comfortable sharing your expertise in one area, but capable of owning something new in another. Excited to be a part of a growing team. Vale is a growing company and we want you to grow with us. Obsessed with subscriber happiness. You see subscriptions not as a revenue model but as a relationship, and you work tirelessly to make that relationship as valuable as possible. The role As Subscription Growth Manager, you will own Vale’s subscription channel, driving subscriber acquisition, reducing churn, and maximizing lifetime value. Own the subscriber funnel from acquisition through renewal, managing KPIs including MRR, churn, and LTV Design and execute subscriber acquisition campaigns in partnership with Paid and Lifecycle Marketing Build and optimize subscription offers, bundles, and flexible plan options Identify churn signals and implement proactive retention programs Manage the subscription platform and partner with Engineering on feature improvements Develop subscriber loyalty and engagement programs that deepen long-term relationships Report bi-weekly on subscription performance metrics and present insights to leadership Qualifications Legally authorized to work in the United States 3+ years of experience in subscription or DTC e-commerce growth Hands-on experience with subscription platforms Strong analytical skills with proficiency in Google Sheets, or BI tools Experience running A/B tests and iterating on offers based on data Compensation $90,000 – $115,000 per year Benefits Company funded ORCA card Medical, dental, and vision benefits Annual bonuses Joining a fun startup in Seattle #J-18808-Ljbffr