Senior Marketing Director

Our client is a full-service real estate firm specializing in the development, investment, and management of mixed-use, retail, multifamily, and office properties. POSITION SUMMARY Senior Marketing Director is responsible for the strategic leadership of the asset’s brand, marketing, communications, public relations, signature events, and entire guest experience footprint. This critical leadership role develops and executes high-impact integrated initiatives that strengthen the asset's position as a top-tier mixed-use hub, drive retail traffic and sales, support asset leasing objectives, and elevate long-term property value. The Senior Marketing Director directly guides the on-site marketing team and concierge organization, working hand-in-hand with ownership, agency partners, and media stakeholders. RESPONSIBILITIES Strategic Marketing & Brand Leadership Brand Protection: Guard, strengthen, and champion the brand identity across all media channels, public touchpoints, and guest interactions. Strategic Planning: Architect and deliver comprehensive annual marketing, digital, and public relations strategies tightly aligned with overall asset performance goals. Market Intelligence: Monitor consumer insights, retail trends, and Campaign Key Performance Indicators (KPIs) to continually refine approach, measure success, and report results to ownership. Events, Communications & Digital Media Signature Programming: Lead the creative planning and operational execution of large-scale signature events, seasonal programs, and community activations that turn the property into a buzzing regional draw. Omnichannel Oversight: Supervise digital strategy, including website content, social media channels, targeted email marketing, creative video/asset production, and traditional advertising campaigns. Public Relations: Serve as the primary media spokesperson and strategic liaison with local community organizations, corporate partners, and city entities. Retailer, Office & Residential Integration Retailer Success: Coordinate retailer marketing opportunities, multi-tenant grand openings, and exclusive in-store activations to boost sales and enhance tenant retention. Specialty Leasing Partner: Collaborate with the Vice President of Specialty Leasing to capture lucrative corporate sponsorships, property-wide brand partnerships, and unique revenue-generating pop-up initiatives. Mixed-Use Synergy: Partner with the multi-family residential and office leasing teams to build cohesive, integrated cross-programming that unifies the entire live-work-play environment. Leadership & Fiscal Management Team Development: Direct, mentor, and foster professional growth within the on-site marketing staff, the Concierge Manager, and the guest services team. Budget Governance: Own the development and meticulous monthly management of complex annual marketing budgets, tracking forecasts and agency financial records. Vendor & Agency Management: Manage specialized public relations, creative, and digital agencies, ensuring deliverables are hit on time and within scope. QUALIFICATIONS Experience & Education Proven Tenure: A minimum of 10 years of progressive marketing leadership experience. Direct experience within destination marketing, premier high-traffic retail centers, large-scale mixed-use assets, luxury hospitality, or commercial real estate is required. Academic Background: Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a closely related business field. Track Record: Demonstrated history of launching successful integrated brand campaigns, sophisticated public relations responses, and complex, large-scale event workflows. Skills & Competencies Leadership & Influence: Strong organizational, project management, and relationship-building skills with a proven capability to manage cross-functional projects. Business Acumen: Exceptional written and verbal presentation skills, comfortable summarizing data-driven marketing trends and financial returns directly to institutional owners. Availability: Willingness and flexibility to work variable hours, including evenings, weekends, and major holidays to oversee critical property activations and peak seasonal events. #J-18808-Ljbffr