Senior Product Marketing Manager, Platform (Based in SF or NYC)

Rippling Sr. Product Marketing Manager

You will be based in our San Francisco or New York City office and will be required to be in office 3x/week. Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the Role

We're looking for a Sr. Product Marketing Manager to translate Rippling's products and platform capabilities into powerful, performance-driven stories that inspire customers to act.

This is not a traditional product marketing role, it's a hands-on marketing role for someone who can craft narratives, create assets, and ship campaigns that connect product innovation to customer outcomes.

You'll build and maintain a solutions and automation use case marketing engine that spans product demo videos, landing pages, emails, and a growing library of modular creative assets, all designed to drive engagement, adoption, and expansion.

The ideal candidate is a true marketer: someone who can uncover customer insights, write compelling copy, and create content that performs. You thrive in the gap between product and growth, turning technical value into tangible results.

What You Will Do

• Develop and Own Solutions Marketing Frameworks
• Create and Ship Performance Marketing Content
• Lead Product-Connected Creative Campaigns
• Collaborate and Influence Across Teams

What You Will Need

• 3+ years in product marketing, or growth marketing at a B2B SaaS company.
• Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results.
• Experience creating video or performance creative tied to product launches or campaigns.
• Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization.
• Data-informed and experiment-oriented: you use insights to refine messaging and creative direction.
• Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment.
• Growth mindset: eager to test, learn, and evolve Rippling's marketing storytelling model.

Bonus points

• Experience developing short-form product demo or feature videos for performance marketing.
• Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS.
• Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution.
• Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases).

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.