Digital Media Advisor - Hybrid

Sentara Health is currently seeking a full-time Digital Media Advisor. Position Status : Full-time, Day Shift Location: Hybrid in Virginia Beach, VA. 1 day a week in office. Standard Working Hours : 8:00AM to 5:00PM (EST). Please attach cover letter, resume, and portfolio that highlights and show cases content creation experience Overview The Digital Media Advisor will assist the Corporate Communications and Public Relations team in building and executing digital content strategy to promote and leverage news and information via digital and social media. This position will continuously evolve our brand reputation and digital content strategy and execution to drive customer engagement, including awareness, interest, interaction/conversion, loyalty, and advocacy. This position advises and trains others in how to best use digital content to advance department and enterprise-wide goals. Storytelling, Content Creation, and Brand Reputation Responsible for contributing to the curation, creation, and elevation of content/stories/campaigns to promote and elevate Sentara Health. Write, design, create/produce, implement, review, and edit compelling and engaging digital content, aligned with Sentara’s brand voice. Creatively illustrate stories with appropriate images, videos or other visual media that help tell the story, aligned with Sentara’s graphic and brand standards. Independently manage day‑to‑day content on various Sentara social media channels. Maintain an editorial calendar for key social media initiatives to ensure fresh, timely and engaging content that aligns with overall communication goals. Work independently and with a team in a high‑volume, fast‑paced creative environment to design, develop, prepare, implement, review, edit and maintain a multitude of digital and social channels and platforms. Ensure digital communication strategies and tactics are consistent and aligned to broader communication and marketing campaigns and adhere to overall graphic and brand standards and communication/editorial style. Use problem‑solving skills, knowledge of channel audiences and each platform’s strengths and limitations, and critical thinking to develop strategies and tactics that determine the best approach for creating engaging and compelling content while addressing challenges and issues involving messaging, layout, and design. Continually innovate, update, and improve digital channels based on the enterprise’s business objectives, its audiences’ communication needs, changes in platform guidelines and algorithms, and adoption of new technology, tools, and resources. Address and manage the health system’s reputation by monitoring social channels and conversations, while keeping internal stakeholders informed. Work with other communicators to address comments and criticism and engage audiences, timely when appropriate. Assess opportunities for and threats to brand reputation. Research and identify ways to build and extend the health system’s visibility and enhance its reputation through innovative user, tracking and measuring of social media channels and platforms. Be a health system resource regarding social media best practices. Collaborate with and provide guidance and support to others on their digital communication efforts. Advise and provide training to professionals throughout the organization on social media and digital content best practices for strategy, metrics, content, etc. Education Bachelor's degree - Business Communications, Journalism, Marketing, Public Relations or related field Certification/Licensure No specific certification or licensure requirements Experience 5 years of social media, content marketing, and channel management experience, preferably in a healthcare environment Required Minimum Knowledge, Skills, and Abilities (KSA): Passion for social media copywriting. Strong project management and organizational skills. In-depth knowledge and understanding of social media platforms and their respective and how they can be deployed. Ability to effectively and creatively communicate information and ideas in verbal and written format. Ability to build and maintain relationships. Ability to apply strict attention to detail (grammar, spelling, style guidelines) a must. Strong customer service skills. Good technical understanding and can learn new hardware and software quickly. Ability to multitask and perform under tight deadlines. Photography and videography skills preferred. #J-18808-Ljbffr Sentara Healthcare Inc