Principal Growth Product Manager

Role Description

Bizee’s acquisition engine drives substantial traffic, but conversion rate and revenue-per-visitor remain under-optimized. This role exists to close that gap. As Principal PM for Growth, you own the on-site conversion funnel end-to-end:

• Package selection
• Checkout
• Post-checkout
• Every pricing-surface presentation

You’ll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies. You build and run the A/B testing program with statistical rigor:

• Orthogonal testing with intention, no underpowered reads

You translate pricing and packaging strategy into shipped, measurable outcomes. Where paid media buys the visitor, you convert them.

The measure of success in this role is simple: demonstrable improvement in key business conversion metrics:

• Visitor-to-purchase conversion rate
• Revenue per visitor

You will be held accountable to outcomes, not outputs. You will create the transparency, quality, and consistency that makes those results trustworthy and repeatable through:

• A healthy Growth team backlog with clear prioritization, sequencing, and documented funnel requirements with acceptance criteria that engineering can build against
• A real experimentation system with test backlog, orthogonal scheduling, and documented read standards
• A predictable test cadence with measurable improvement vs. baseline
• Trustworthy instrumentation with complete GA4 and Amplitude audit
• A live revenue-per-visitor dashboard the team actually uses
• A pricing activation playbook with a repeatable system for taking research to on-site SKUs, bundles, test plans, and rollouts

Qualifications

• Deeply analytical; think in statistical power, sample sizing, and segment-level reads
• Marketing systems fluency; understand how paid traffic behaves differently in a funnel
• Conversion-focused, not feature-focused; frame problems in terms of conversion
• CRO execution experience; familiarity with StatSig, Optimizely, VWO, or equivalent
• AI amplification, not replacement; comfortable working alongside AI tools
• Cross-functional collaboration; work effectively across engineering, data, design, marketing, finance, and operations

Requirements

• You’ve built or rebuilt an experimentation program from scratch or managed large scale programs
• You’ve worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics
• You've used AI tools to accelerate research synthesis, competitive analysis, or experiment prioritization

What We Don’t Necessarily Care About

• Prestigious company names on your resume
• Formal MBA or CS degrees (results matter more)
• Years of experience (show us your impact and velocity)
• PMM, brand, or campaign experience (this is a conversion and experimentation role)
• Polished corporate personas (we want authentic, high-output operators)

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Virtual Wellness Resources
• Work From Home