Senior Product Manager - Catalog & Merchandising

Our Mission Save and improve lives by empowering healthcare consumers. Come be part of remarkable. Overview We are seeking a Senior Product Manager, Catalog and Merchandising for HealthEquity Marketplace, a managed marketplace for health and wellness designed to help members get more health and healthcare per dollar. This role will define the strategic merchandising vision for Marketplace, establish the architecture to deliver and operationalize it, and drive inventory lifecycle and expansion strategy to grow our portfolio across three product orientations: Co-branded clinical programs, referral and affiliate partnerships, and direct commerce products. We are seeking a strategic and analytic merchandising expert with deep experience in consumer health and wellness categories. In this role you will identify opportunities for category and offering expansion, optimize the portfolio mix to maximize profitability and market differentiation, and develop strategic partnerships that help scale our revenue, margin, and efficiency. This is a 0-to-1-to-scale opportunity to shape a rapidly growing commerce experience. This position reports to the GM of Marketplace and sits in the Product organization. What You’ll Be Doing Catalog Definition and Architecture Define the structure and scope of Marketplace inventory. Establish category architecture across clinical programs, referral and affiliate partnerships, and direct commerce offerings. Establish target categories, coverage targets, and portfolio depth. Set quality and eligibility standards that determine which offerings belong in the Marketplace. Maintain the catalog framework and lifecycle as new categories, partners, and offerings are added over time. Category Expansion and Partner Development Grow our inventory and assortment by identifying and onboarding new categories and partners. Conduct ongoing landscape analysis across health and wellness categories to identify whitespace relative to member needs and spending patterns. Develop prioritized partner and product shortlists that guide sourcing and purchasing decisions. Work in close coordination with Purchasing and Business Development during partner evaluation and commercial discussions. Define integration requirements and onboarding standards for new partners and offerings entering the Marketplace. Own the full partner lifecycle from identification through launch, optimization, and termination. Portfolio Management and Optimization Optimize inventory to maximize performance, profitability, and member relevance. Drive the right mix of offerings to maximize profitability and market differentiation. Build and run the catalog performance framework: scorecards, review cadence, and criteria for scaling, optimization, or removal at the category and partner level. Develop assortment evaluation frameworks that surface coverage gaps, redundancy, and competitive whitespace across categories. Partner with Finance to build and maintain financial models that assess revenue forecasts, offering investment, and SKU productivity to support portfolio decisions. Translate portfolio performance into clear recommendations for Marketplace leadership and cross-functional stakeholders. Catalog Standards and Eligibility Governance Define the standards that ensure every offering in the Marketplace is accurate and impactful. Own taxonomy, product attribute requirements, and content standards across the full catalog. Define and maintain the eligibility framework that classifies each offering as fully eligible, eligible with documentation, or not eligible under HSA and FSA rules. Own the governance process that keeps eligibility determinations accurate and compliant as the catalog grows and regulatory guidance evolves. Operating Model, Inventory, and Tooling Build the operating model and implement the tools and processes required to manage catalog inventory at scale. Define the intake, review, and approval workflows that govern how new offerings enter and move through the catalog. Own the inventory management process that keeps live offerings accurate, current, and synced with partners. Define decision rights and cross-functional cadence across Product, Purchasing, Legal, Compliance, and Marketing. Own the requirements, vendor selection, and implementation accountability for the catalog technology stack, including product information management and partner feed ingestion infrastructure. What You Will Need To Be Successful 6-plus years of experience in product management, category management, ecommerce, or merchandising strategy. Demonstrated experience building or operating in a managed marketplace, with ownership of supply quality, partner standards, and catalog governance at scale. Direct category experience in health and wellness, or an adjacent consumer vertical, with working knowledge of category dynamics, eligibility constraints, and regulatory risk. Strong analytical and strategic thinking skills with a data-driven approach to evaluating category opportunities, partner performance, and portfolio decisions. Command of structured catalog data: taxonomy design, attribute modeling, content standards, and eligibility governance across a large and growing product set. Preferred Qualifications Experience implementing catalog tooling, including product information management platforms and partner feed ingestion infrastructure. Familiarity with HSA and FSA eligibility requirements and SIGIS/IIAS standards, including the distinction between fully eligible, LMN-required, and ineligible offerings. This is a remote position. Salary Range $140,500.00 To $165,000.00 / year Benefits & Perks Medical, dental, and vision HSA contribution and match Dependent c are FSA match Uncapped p aid t ime o ff Paid p arental l eave 401(k) match Personal and healthcare financial literacy programs Ongoing e ducation& t uition a ssistance Gym and f itness r eimbursement Wellness p rogram incentives Onboarding & Travel This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience. Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date. HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process. Why work with HealthEquity HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more. You belong at HealthEquity! HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug‑free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug‑free‑workplace, background check, and E‑Verify policies, please visit our Careers page. HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy, and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt‑out request from you, we will assume that you consent to the use of Microsoft Copilot. At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together. As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity. 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