Marketing Director

DESCRIPTION

Are you passionate about community, hospitality, and creating meaningful moments that connect people to a beloved brand?

The Marketing Director is responsible for growing Chick-fil-A Mission Center Road's local presence by building meaningful relationships throughout the Mission Valley community. This role drives sales and brand growth through strategic events, campaigns, and marketing rollouts. Responsibilities include managing community partnerships, executing brand initiatives, and leveraging the Chick-fil-A App and digital platforms to increase guest engagement and loyalty. The position plays a key role in expanding the restaurant's local presence and business performance.

Key Responsibilities:

• Host and Coordinate In-House Events: Plan and execute family nights, spirit nights, Daddy-Daughter Date Nights, and other in-store experiences that reflect our brand values and deepen guest connections.
• Be the Face of Chick-fil-A in the Community: Build and maintain relationships with schools, nonprofits, and local organizations to increase "occasions to care" and create meaningful partnerships.
• Drive Local Catering Awareness: Develop relationships with local businesses and community partners to grow catering sales and create consistent off-premise dining opportunities.
• Lead Local Marketing Strategy: Develop and execute an annual marketing plan that supports sales growth, brand awareness, and guest engagement.
• Manage Social Media & Online Presence: Oversee content creation, engagement, and community messaging across social media platforms and our website.
• Support External Sales Growth: Utilize community events, business connections, and email/social marketing to increase traffic and sales.
• Engage in Community Events: Represent Chick-fil-A at Chamber of Commerce meetings, school events, and other local activities.
• Monitor and Analyze Guest Feedback: Leverage insights to enhance marketing efforts, improve the guest experience, and support restaurant operations.
• Manage Budget & Supplies: Ensure all marketing initiatives are aligned with brand standards and budgeted appropriately.
• Promote National and Local Campaigns: Collaborate with the broader Chick-fil-A marketing team to implement seasonal and national promotions.

Qualifications:

• Strong interpersonal and communication skills
• Outgoing, hospitable, and service-minded
• Passionate about community involvement and relationship-building
• Creative thinker with the ability to plan and execute engaging events
• Experience or current education in Marketing, Communications, or a related field
• Self-motivated and organized with attention to detail
• Familiarity with social media marketing and basic content creation tools
• Ability to work flexible hours, including some evenings and weekends for events

This role offers the unique opportunity to use your gifts in marketing and relationship-building to serve our guests, grow our brand, and create positive impact in the Mission Valley community.

REQUIREMENTS

In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that's all) to make Chick-fil-A Lemonade®. It may not be the easy way, but it's the only way we know.