Digital Marketing Ads Specialist - Freelance, Remote

Digital Marketing Ads Specialist - Freelance, Remote

A growing, US-based construction services company focused on high-quality residential and commercial projects. They are scaling their lead generation efforts and value data-driven decision-making to drive predictable growth. The team is lean, collaborative, and flexible with tools and systems—prioritizing what works over rigid processes.

This role exists to build, manage, and optimize paid digital advertising that predictably generates qualified leads for the business. The company is investing in an experienced specialist to own Google Ads and support Facebook Ads, ensuring efficient spend, continuous optimization, and measurable results. By adding this role, they aim to accelerate pipeline growth and strengthen their broader marketing initiatives with actionable insights.

The Impact You'll Make

Google Ads Management and Optimization

• Plan, launch, and manage search, display, and remarketing campaigns aligned to lead-gen goals
• Perform ongoing keyword research, bidding, budget pacing, and ad copy testing
• Implement and maintain conversion tracking and audiences; continuously optimize for CPL and conversion rate

Facebook and Social Advertising Support

• Build and optimize Facebook/Meta campaigns for lead generation and remarketing
• Test creative, audiences, and placements; iterate based on data
• Coordinate with stakeholders on messaging and offers that convert

Lead Generation and Funnel Optimization

• Align campaigns to the buyer journey; recommend landing page and offer improvements
• Set up A/B tests (ads, CTAs, pages) and apply learnings to reduce CPL and improve lead quality
• Collaborate to refine lead qualification criteria and handoff processes

Market, Audience, and Competitor Research

• Conduct industry and competitor analysis to inform targeting, keywords, and messaging
• Identify new audience segments and geographic opportunities
• Monitor trends in construction-industry advertising to stay ahead of the curve

Reporting, Insights, and Marketing Support

• Build clear weekly/monthly performance reports with insights and next steps
• Translate data into recommendations for budget allocation and creative strategy
• Support broader marketing tasks as needed to drive pipeline growth

Skills, Knowledge and Expertise

Required:

• Proven and hands-on experience in Google Ads management and optimization
• Practical experience running Facebook/Meta Ads campaigns
• Demonstrated ability to set up and interpret conversion tracking (e.g., Google Ads tags, GA4, GTM or platform pixels)
• Strong analytical skills with the ability to turn data into actionable optimizations

Your superpowers are...

• Technical: Keyword research, audience targeting, bidding strategies, negative keyword management, remarketing, A/B testing, landing page optimization collaboration, conversion tracking/attribution, basic GA4/GTM familiarity
• Soft skills: Proactive ownership, strong work ethic, clear communication, time management, problem-solving, and comfort working with minimal hand-holding
• Domain: Familiarity with construction-industry advertising or lead-gen nuances (vs. ecommerce) is a strong plus

WFH Set-Up:

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

You should apply if...

• You love building and optimizing lead-gen campaigns and can demonstrate results in Google and Facebook Ads
• You're resourceful and thrive in flexible environments where "whatever works" is the right tool
• You're motivated by measurable impact, are data-driven, and iterate quickly based on results
• You prefer independence and accountability and can communicate clearly with stakeholders

What to expect...

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• Monday–Friday, 8:00 am–4:00 pm EST

Compensation:

• $7 per hour
• No benefits package included