Marketing Manager

Position Summary TCL North America is seeking a highly accountable, results-driven E-Commerce & Marketplace Manager to own the day-to-day execution and performance of the company's e-commerce channels, including Amazon and key retail partner platforms. This role will translate channel strategies into actionable plans and drive initiatives through completion across digital merchandising, marketplace operations, retail media, promotions, and channel performance. The position will work closely with Sales, Marketing, Product, Creative, Analytics, and external retail partners to ensure priorities are clearly defined, executed on time, and aligned with business objectives. The ideal candidate is a proactive, hands-on owner who combines strategic thinking with strong execution and follow-through. This person should be comfortable managing multiple priorities, identifying issues and opportunities, taking action with limited direction, and providing leadership with clear, timely visibility into performance, project status, risks, and next steps. Success in this role requires a strong sense of accountability and the ability to drive initiatives from strategy through execution while delivering measurable business results. Duties may include but are not limited to E-Commerce & Marketplace Growth Own day-to-day performance and execution across Amazon and key e-commerce retail channels, with accountability for driving growth, conversion, visibility, and revenue. Develop channel strategies and translate them into clear, actionable plans with defined priorities, timelines, and measurable outcomes. Lead initiatives from planning through execution, proactively managing dependencies and resolving issues to ensure commitments are delivered on time. Continuously assess channel performance, identify opportunities and risks, and take action to improve results. Maintain a current view of business priorities, channel activities, and performance so leadership has clear visibility into progress, issues, and next steps. Digital Commerce & Merchandising Own the digital shelf across key retail platforms, ensuring products are accurately represented, competitively positioned, and optimized for conversion. Oversee product content, enhanced content, imagery, rich media, promotions, and other digital merchandising initiatives. Partner with Creative, Brand, Product Marketing, Sales, and external agencies to move projects from concept to completion. Establish clear briefs, deadlines, and quality expectations and actively manage execution through completion. Conduct ongoing audits of the digital shelf and proactively address gaps in content, availability, pricing, discoverability, and brand presentation. Amazon & Retail Media Own Amazon channel execution, including Seller/Vendor Central, Brand Store, product detail pages, promotions, advertising, and marketplace performance. Develop and optimize Amazon advertising and retail media programs based on business objectives, performance data, and return on investment. Monitor sales, traffic, conversion, Buy Box, inventory, pricing, reviews, advertising performance, and other key indicators. Quickly identify performance issues and develop recommendations and action plans to address them. Work directly with Amazon and retail media partners to secure opportunities, resolve issues, and improve channel performance. Performance Management & Reporting Establish and maintain real-time reporting on key e-commerce KPIs, initiatives, promotional activity, and channel health. Provide regular visibility into what has been completed, what is in progress, what is at risk, and what requires action. Use data to identify trends, diagnose performance issues, and recommend specific actions rather than simply reporting results. Maintain accurate dashboards and reporting that enable leadership to quickly understand channel performance and business priorities. Ensure commitments and deliverables are tracked through completion and communicate changes or risks proactively. Cross-Functional Leadership Act as the central owner for e-commerce initiatives, coordinating internal teams and external partners to ensure timely execution. Establish clear ownership, timelines, and deliverables across cross-functional projects. Follow up proactively with stakeholders and partners to remove roadblocks and maintain momentum. Escalate material risks early and arrive with recommended solutions and a clear path forward. Build strong relationships with retailer partners and internal stakeholders while maintaining accountability for results. These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security. Qualification/Requirements Required / Must Have Bachelor's degree in Marketing, Business, E-Commerce, Communications, or a related field preferred. 4+ years of experience in e-commerce, digital marketing, marketplace management, retail marketing, or a related field. Hands-on experience managing Amazon and/or other major e-commerce retail platforms, including Seller Central and/or Vendor Central. Strong knowledge of digital merchandising, product content, retail media, promotions, and e-commerce best practices. Experience managing Amazon listings, Brand Stores, A+ Content, promotions, and marketplace performance. Experience with Amazon Advertising and/or retail media, with the ability to monitor and optimize performance. Strong analytical skills with the ability to translate sales, traffic, conversion, and advertising data into actionable recommendations. Demonstrated ability to own initiatives from strategy through execution, including setting priorities, managing timelines, coordinating stakeholders, and ensuring follow-through. Strong project management, organizational, and communication skills, with the ability to manage multiple priorities and provide timely status updates. Ability to work independently, proactively identify issues and opportunities, and drive solutions with limited direction. Proficiency with Microsoft Office, particularly Excel and PowerPoint. Strong interpersonal skills and ability to collaborate effectively with cross-functional teams, agencies, and retail partners. Preferred / Nice to Have Experience in consumer electronics, technology, home appliances, or other consumer products. Experience with Amazon Brand Analytics, Helium 10, Jungle Scout, or similar marketplace tools. Experience with Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display, or other retail media platforms. Experience working directly with Amazon, Walmart, Target, Best Buy, or other major retail partners. Experience developing channel dashboards, performance reporting, and executive-level updates. Experience managing agencies, creative partners, or retail media partners. Experience with product launches, seasonal campaigns, promotional calendars, and cross-functional go-to-market initiatives. Experience identifying and resolving marketplace issues related to inventory, pricing, Buy Box, content, reviews, and product availability. Key Attributes for Success Accountable: Owns outcomes and follows initiatives through to completion. Proactive: Anticipates issues and opportunities and takes action without waiting for direction. Strategic & Execution-Oriented: Develops clear plans and translates them into measurable action. Results-Driven: Focuses on business impact and measurable performance. Highly Organized: Keeps priorities, timelines, and deliverables on track. Communicative: Provides clear, accurate, and timely visibility into status, risks, and next steps. Analytical: Uses data to make informed decisions and drive performance. Resourceful: Solves problems independently and keeps work moving forward. Collaborative: Builds effective relationships across internal teams and external partners. Working Conditions This is an on-site position based in Irvine, CA. Occasional travel may be required to support retail partner meetings, industry events, market research, or internal planning sessions. Typical corporate office environment with extended periods of computer-based work, analysis, reporting, and collaboration. May occasionally require flexibility to support time-sensitive e-commerce initiatives, promotional launches, or retail partner needs. Cognitive and Physical Demands Daily: Extended periods of sitting, computer work, data analysis, reporting, project management, and presentation development. Frequent: Application of professional judgment to assess channel performance, prioritize initiatives, resolve issues, and make recommendations aligned with business objectives. Frequent: Monitoring multiple workstreams, deadlines, performance metrics, and stakeholder deliverables while maintaining accurate and timely status updates. Frequent: Learning and utilizing new e-commerce platforms, marketplace tools, reporting systems, analytics platforms, and digital marketing technologies. Benefits Vacation: Starting at 5 days per year Health & Wellness Days: 10 days per year (prorated based on start date) Paid Holidays: 12 days per year Medical Insurance Dental Insurance Vision Insurance 401(k) & Retirement Plan Job Type: Exempt, Full-Time Compensation: The anticipated annual base salary range for this position is $105,000 to $115,000. Actual compensation will be determined based on job-related factors, including experience, qualifications, skills, education, training, and business needs. Employment Authorization: Candidates must be legally authorized to work in the United States at the time of hire. TCL North America does not currently sponsor employment visas for this position. #J-18808-Ljbffr