Business Development

Meet Siena

Siena is the Agent of Record for consumer brands. One agent that owns the entire customer journey, running on a shared intelligence layer no point tool can replicate.

Consumer brands run ten or more disconnected tools to manage their customers. We collapse that stack into a single agent. It started with support, the hardest surface a brand has, and it expands from there: Shopping Agent, Social Agent, Siena working alongside a brand's own operators. One agent across every surface, with shared memory, shared context, and shared tools.

Hundreds of brands already run real customer volume on Siena in production. This is built, working, and growing, and we are racing to build what comes next.

The team

We are a small, fully distributed, global team. We have built leverage into how we work, which is what lets a team this size move at the speed we do.

We hire athletes. Everyone here owns real outcomes, defaults to writing over meetings, communicates with directness, and acts the moment they see something worth acting on. Low ego, high standards, fast clock.

If you want to own real problems rather than close tickets, keep reading.
About the role

You'll be our first BDR - the tip of the spear opening doors to ecommerce leaders who need to see what autonomous AI agents can actually do. Your job is to break into accounts, get meetings with the right buyers, and build pipeline that turns into six and seven figure deals for our AE team.

The opportunity: crush it here for 12-18 months and you get promoted to AE. Your OTE jumps and you go from booking meetings to closing six and seven figure deals.


The reality: prospecting is hard. You'll send emails that don't get responses. You'll get hung up on. You'll have meetings that ghost. But you'll also break into accounts that seem impossible, book meetings that turn into massive deals, and learn AI-powered selling from day one. If you're competitive, obsessed with winning, and want to prove you can hunt - this is it.

What you'll be doing

• Build pipeline: Identify and prospect into target e-commerce accounts. Goal is to generate qualified meetings that turn into six and seven figure deals.
• Multi-channel outreach: Email, LinkedIn, phone, events, creative touches - whatever it takes to break into accounts.
• Research accounts: Understand the company, their tech stack, their challenges, their buyers before you reach out.
• Navigate organizations: Figure out who the real buyers are (it's not always obvious in ecommerce companies), build champion relationships, get to the right stakeholders.
• Qualify hard: We don't want junk meetings. You need to understand if this is a real opportunity before passing to AEs.
• Use AI: Leverage Claude, Chatgpt, Perplexity, Gemini for account research, message personalization, and scaling your outreach. You should be using AI to 10x your productivity.
• Collaborate with AEs: Work closely with the AE team to understand what good opportunities look like, get feedback on quality, iterate on messaging.
• Own your numbers: Track everything - activities, meetings booked, meetings held, pipeline created, conversion rates. You should know your metrics cold.

Path to AE: If you crush it here (top performer, consistently hit targets, show you understand deal quality), you get promoted to AE in 12-18 months.


What we're looking for

• Competitive fire: You want to be the best BDR, not just a BDR. You track your ranking obsessively. When someone books more meetings than you, it bothers you (in a healthy way).
• Work intensity: You hustle. You do whatever it takes to hit your number.
• Hunter mentality: You're energized by the chase. You love breaking into accounts. You're persistent without being annoying.
• Integrity: You're honest about pipeline quality. You don't pass junk meetings just to hit metrics.
• Obsession with improvement: You want to get better every week. You ask for feedback. You study what works.

Experience:

• 1-2 years in BDR/SDR role, consistently hit or exceeded quota (110%+ attainment)
• Experience prospecting into $100k+ deal sizes
• Comfortable with outbound and social selling
• Can write hyperpersonalized compelling messages that get responses
• Research skills - you dig into companies and find angles
• Organized - you manage your own pipeline without hand-holding
• Comfortable with ambiguity - we're a startup, things change fast, you figure it out

Bonus points:

• Ecommerce, CX experience
• Sold CX, support, or automation tools
• Promoted from BDR to AE at previous company
• AI-native already (use claude/chatgpt for work)
• Startup experience (you've seen fast growth and chaos)

Why Siena?

• Real ownership. You will own problems, not tasks, with the autonomy to solve them your way and the trust to do it without a manager in your inbox.
• Work that ships and matters. What you build reaches real consumer brands fast.
• A category we are creating. The Agent of Record is new ground, with unsolved problems and cutting-edge models, not a crowded field to compete in.
• A team that respects your judgment. Globally distributed, async-first, low bureaucracy. We hire adults and treat you like one.
• Great salary plus equity or stock grants. Own a piece of what you build.
• Learning budget. If you are growing, so are we.
• AI-fluency by default. Few places will push your work with production AI further or faster.

Our values

The people who thrive here are curious, customer-obsessed, and take ownership without being asked. They fix problems first and explain later. They're direct about feedback-both giving and receiving it-because they care more about getting things right than being polite.


They maintain high standards while moving at startup speed, and they build real relationships with teammates because they know that's how great work gets done. When things get tough, they adapt and keep pushing forward.
Our approach to AI

The people who thrive here treat AI like a natural extension of themselves. They've built their own ecosystem of agents - some for research, others for debugging, writing, analysis, or writing code. They know which AI works best for what problem.

Everyone gets premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) plus a quarterly budget for new tools. But the magic happens in how we share knowledge. Demo days where someone shows off a clever workflows. Slack threads about which model handles a specific use case better. Learning from each other's AI workflows.

At Siena, we're not just looking for people who can do a job. We're looking for people who want to break boundaries, create the future, and reshape industries. If that's you, we look forward to your application.

We use AI-assisted screening tools as part of our hiring process. All decisions are made by humans. You can request a human-only review at View email address on click.appcast.io.

Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.