Campaign Manager, Performance Marketing (IGA)

Universal Music Group is seeking a Campaign Manager to execute and optimize always‑on paid media for IGA’s frontline D2C roster. This role will report to the Global Media Team while being deeply embedded in IGA’s operations and based out of our Santa Monica offices. You’ll split your time across media planning, execution, optimization, and reporting, working collaboratively to refine campaign performance. Key Responsibilities Execute and optimize full‑funnel, always‑on paid media campaigns across Meta, Google, TikTok, programmatic, and other performance channels. Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns that align with the label’s D2C calendar and business priorities. Manage day‑to‑day campaign operations, including audience targeting, trafficking, pacing, and budget optimization. Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement. Identify target audiences and analyze their characteristics, behaviors, and media habits. Experience with a customer data platform is considered an asset. Implement A/B testing for creative, ad copy, audience strategies, and report findings in a clear and concise manner. Build ad reports for various levels of the business, including senior executive stakeholders. Work collaboratively with a team for more complex and large‑scale campaigns when needed. Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement. Candidate Qualifications Bachelor’s degree, preferably in advertising, marketing, business administration, or communications. 1+ year of experience in paid media with an emphasis on social platforms, including full ownership from strategy to execution. Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs. Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify. Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, BigQuery, Datorama, DOMO, etc. Strong analytical skills and the ability to leverage data for insights and action. Must have a "can‑do" attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects. Ability to multi‑task and work in a fast‑paced environment. Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead‑gen strategy – all a huge plus. Benefits Comprehensive medical, dental, and vision coverage. 100% coverage for out‑patient in‑network mental health services. Fertility coverage for eligible medical plan participants. Well‑being reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year). Student Loan Repayment Assistance and Tuition Reimbursement. 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution. Flexible Paid Time Off (PTO) for exempt employees. 3‑weeks PTO for non‑exempt employees. 2‑weeks paid Winter Break. 10 Company Holidays (including Juneteenth and Wellbeing Day). Summer Fridays (between Memorial Day and Labor Day). Generous paid parental leave for every type of parent. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. For more information, please consult the provided E‑Verify and Right‑to‑Work posters. Job Category: Marketing, Streaming & Digital Media. Salary Range: $70,304 - $100,000. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. #J-18808-Ljbffr 600 UMG Recordings Inc