General Manager

General Manager – Women's Fashion Boutique

Location: Brick, NJ Area

A well-established women's fashion boutique is seeking an experienced, hands-on General Manager to oversee all aspects of the business, including sales, customer service, personnel, and front and back-of-house operations.

The ideal candidate is a customer-focused retail leader who understands the importance of personalized, one-on-one service while possessing the operational expertise to run a successful retail business. This individual will take ownership of the boutique's overall performance, ensuring an exceptional customer experience, operational efficiency, and continued business growth.

Key Responsibilities

Customer Experience & Sales

• Deliver an exceptional, personalized, one-on-one shopping experience.
• Develop and maintain strong relationships with new and existing clientele.
• Foster a customer-first environment focused on personalized attention, styling, and wardrobe recommendations.
• Maintain a strong presence on the sales floor, leading by example.
• Develop strategies to increase customer loyalty, retention, and repeat business.
• Drive sales growth while maintaining the boutique's high standards of service.

Business & Operational Management

• Oversee all front and back-of-house operations.
• Take ownership of the boutique's overall financial and operational performance.
• Manage inventory control, receiving, replenishment, stockroom organization, and merchandise flow.
• Oversee POS systems, cash management, reporting, and administrative functions.
• Monitor sales, profitability, operating expenses, and key performance indicators.
• Establish and implement operational procedures and best practices.
• Identify opportunities to improve productivity, efficiency, and profitability.
• Work closely with ownership on business strategies and growth initiatives.
• Maintain exceptional visual merchandising and store presentation standards.

Team Leadership & Development

• Recruit, train, develop, and retain a high-performing retail team.
• Establish clear expectations for customer service, sales, and operational performance.
• Oversee staffing, scheduling, payroll, and employee productivity.
• Coach employees on personalized selling, clienteling, and relationship building.
• Create a positive, professional, and collaborative work environment.
• Ensure accountability throughout all areas of the business.

Qualifications

• 5+ years of retail management experience, preferably in women's apparel, specialty retail, or an upscale boutique environment.
• Proven experience managing both front and back-of-house retail operations.
• Exceptional customer service and relationship-building skills.
• Strong business acumen with experience managing budgets, expenses, and profitability.
• Experience with inventory management, merchandising, and retail systems.
• Strong leadership, organizational, and communication skills.
• A hands-on management style with a willingness to be actively involved in all aspects of the business.
• Passion for women's fashion and delivering an outstanding customer experience.

This is an excellent opportunity for an entrepreneurial retail leader who enjoys building customer relationships, developing teams, and taking full ownership of the day-to-day operations and long-term success of a women's fashion boutique.