Head of Product Marketing

RevolutionParts is a mission-driven organization and pioneer in industry cloud, disrupting and innovating in the automotive space by creating the most active parts network in North America. Since our inception, dealerships have sold more than $1 BILLION in parts and accessories online using the RevolutionParts platform. We are here to transform the way parts buyers and sellers connect.

At the heart of RevolutionParts are our core values: Think Big, Own It, Wow Them, Leave Your Ego at the Door, Work Together Win Together, and Move Fast, Fail Fast.

Join us in transforming the automotive industry, committed to making a positive impact on our customers and their digital transformation journey.

The Role:

Most product marketing teams focus on launches, campaigns, and enablement.

That's not the problem.

The real challenge is defining why the product wins and making that clear across the company.

We're looking for a Head of Product Marketing who can turn complex products into clear, differentiated narratives that drive adoption, alignment, and revenue.

This role owns how we show up in the market, from positioning and messaging to go-to-market strategy. More importantly, it sets the standard for how we think about our customer, our value, and our competitive edge.

You'll operate as both a strategic leader and hands-on builder, defining the narrative, challenging assumptions, and ensuring every launch, campaign, and sales conversation reflects a clear point of view.

What You'll Own:

Positioning, Messaging & Narrative Leadership

• Define clear, differentiated positioning that answers: why us, why now, and for whom
• Turn product capabilities into compelling narratives that drive understanding and action
• Establish messaging frameworks that scale across marketing, sales, and product
• Push back on unclear product strategy or undifferentiated features to ensure market clarity

Go-To-Market Strategy (Not Just Execution)

• Lead GTM strategy from insight to positioning to launch to adoption
• Ensure every launch is anchored in a clear customer problem and differentiated value
• Build repeatable GTM systems without creating unnecessary process

Customer & Market Insight (Point of View Creation)

• Go beyond collecting insights and synthesize them into strong perspectives
• Identify where current messaging is weak, generic, or misaligned with reality
• Translate market, competitive, and customer signals into strategic direction

Product Influence & Strategic Partnership

• Act as a thought partner to Product leadership, not just a downstream function
• Challenge roadmap and feature prioritization when differentiation is unclear
• Help shape what gets built based on market opportunity and positioning strength

Product-Led Growth & Adoption

• Shape how users experience value from first touch to expansion
• Partner with growth and product teams to ensure messaging drives activation and conversion
• Ensure in-product experiences reflect the same narrative as external messaging

Performance & Iteration

• Define what success looks like for product marketing beyond assets shipped
• Continuously refine positioning and messaging based on market response
• Connect messaging to measurable impact such as pipeline, adoption, and retention

Cross-Functional Leadership

• Align Product, Sales, Marketing, and CS around a shared narrative
• Raise the bar for how teams communicate product value
• Influence without authority through clarity, conviction, and evidence

What "Great" Looks Like in This Role:

• You create messaging that competitors cannot easily replicate
• You turn ambiguity into clarity quickly
• You are comfortable saying "this isn't differentiated enough"
• You elevate the thinking of the entire organization, not just the output
• Your work changes how the company talks about itself and wins

Requirements:

• 7 to 12+ years in B2B SaaS product marketing, with experience owning positioning and GTM strategy
• Bachelor's Degree in Marketing, Business Administration, or equivalent work experience
• Demonstrated ability to define clear, differentiated positioning in competitive markets
• Strong strategic thinking. You don't just execute, you define direction
• Proven ability to influence product strategy and challenge stakeholders constructively
• Exceptional storytelling. You simplify complex ideas into clear, compelling narratives
• Deep customer empathy paired with strong judgment. You know what matters and what doesn't
• Experience in high-growth environments where ambiguity is high

Bonus:

• Experience with PLG and self-serve growth models
• Background in eCommerce, SaaS marketing, or automotive
• Experience rebuilding or redefining positioning in an existing product or company

Please note: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor employment-based visas at this time.

Location & Hybrid Work: While we are primarily seeking local candidates in the Greater Phoenix area to join us at our Tempe HQ twice a week, we are open to considering exceptional remote talent for this role.

For those joining us remotely, we still value the power of in-person connection. Remote employees should be open to traveling to our Tempe office for initial onboarding and approximately once or twice per quarter for team collaboration and planning sessions. If you are local, please note that we prioritize the hands-on collaboration that happens during our in-office days.

AI Fluency & Modern Tooling

At RevolutionParts, we expect team members to actively use modern tools - including AI-powered systems - to improve decision-making, productivity, and quality of work.

This includes:

• Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
• Exercising strong judgment around data privacy, accuracy, and ethical use
• Continuously learning and adapting as AI capabilities evolve

Proven examples of using AI to improve outcomes in prior roles is expected.

Are you not sure you meet 100% of the qualifications?You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we are Revolutionaries. We build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply! Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.

RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.

RevolutionParts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.

Please Note: You will only receive correspondence through the Gem ATS or from a @revolutionparts.com email address. If you are receiving communication through any other platform or domain, it may be fraudulent, and we urge you to ignore the communication.

*The salary range listed reflects the base pay only. In addition, this role includes a variable bonus structure based on performance metrics between 15%-20% annually.

Compensation

The base pay range for this role is $170,000 - $200,000 per year.