Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Marketing Specialist New York, NY, US 30+ days ago Requisition ID: 1136 Salary Range: $75,000.00 To $85,000.00 Annually International Shoppes is all about delivering the best service and product assortment to the traveling public since 1951. We are proud to operate across some of the nation's busiest and most dynamic airports, serving travelers from coast to coast. Our current locations include New York’s John F. Kennedy International Airport (JFK) in Terminals 1, 4, and 5; Washington Dulles International Airport (IAD) in Terminal B; Baltimore/Washington International Thurgood Marshall Airport (BWI) in Concourse A-B; Bradley International Airport (BDL) in Connecticut’s Main Terminal; and Houston’s George Bush Intercontinental Airport (IAH) in Terminals C & D. As part of our continued growth and expansion, we are excited to welcome several newly acquired operations to our network, including Daniel K. Inouye International Airport (HNL) in Honolulu, Kahului Airport (OGG) in Maui, and additional operations at JFK Terminal 4 with our business partner, ARI. Together, we are New York Duty Free. This expanding footprint reflects our commitment to delivering exceptional service in premier travel destinations across the United States. With a presence spanning major metropolitan hubs and world-renowned island gateways, we are excited about the future and the opportunities ahead for both our team members and the travelers we serve. About the Role: Marketing Specialist – JFK Terminal 4 We are seeking a dynamic, commercially driven Marketing Specialist to help elevate the retail experience at JFK Terminal 4 into a truly world-class destination. This role is an exciting opportunity to bring bold ideas to life through high-impact campaigns, immersive passenger experiences, strategic brand collaborations, and innovative pre-travel engagement initiatives. Asakeymemberofthemarketingteam,youwillplayacentralroleindrivingfootfall,increasingconversion,andmaximizingrevenueperformancewhilecreatinganenergetic,experience-ledenvironmentthatreflectstheunmistakablespiritofNewYorkCity.Fromluxurybeautyactivationstoexclusivebrandlaunchesandculturallyrelevantcampaigns,youwillhelpshapememorablemomentsthatresonatewithmillionsofinternationaltravellers. Full - Time 40 hours/week Vacation / Personal / Sick time Traveling opportunities Great work environment Key Responsibilities OmnichannelStrategy :LedintegratedmarketingcampaignstransitioningconsumerengagementfromTikTokandInstagramintoretailstores Drive-to-RetailConversions :Executeddigitaladvertisinginitiativesthatincreasedfoottrafficandmeasurablesalesatbrick-and-mortarlocations. O2OCampaignManagement :Managedfull-lifecycleOnline-to-Offline(O2O)campaignsutilizinglocalizedsocialmediatargetingtoboostin-storeproductvelocity. Cross-ChannelIntegration :Synchronizeddigitalmediabuyscheduleswithphysicalretaillaunchcalendarsforseamlesscampaignpresence. PerformanceTracking :Monitoreddigitalattributionmetrics,geofencingdata,andpromocodeusagetoquantifyofflineretailROI. Developandexecuteadynamicannualmarketingcalendaralignedwithkeyretail,seasonal,cultural,andtravelmoments LeadbespokemarketinginitiativesforNewYorkDutyFreeatJFKTerminal4 Adaptandlocalizeglobalcampaignstoensurestrongregionalrelevanceandcustomerconnection Deliverintegratedcampaignsacrossdigital,CRM,socialmedia,paidmedia,POS,visualmerchandising,andexperientialchannels Curatepremiumin-terminalexperiencesincludingbeautyconsultations,liquortastings,giftingactivations,andpromotionalevents Collaboratewithglobalbrands,suppliers,airlines,andairportstakeholderstoexecutehigh-profileactivationsandexclusivelaunches Supportpre-travelmarketingstrategiesthatdriveawareness,anticipation,andpurchaseintentbeforepassengersarriveattheairport Drivecategorygrowthacrossbeauty,liquor,confectionery,andgiftingthroughcompellingstorytellingandpromotionalstrategies Analyzecampaignperformance,customerengagement,andcommercialKPIstocontinuouslyoptimizeresults Partnerwithcontentandsocialteamstocreatehighlyshareable,social-firstmomentsthatamplifyvisibilityandengagement Experience & Skills 3-6+yearsofexperienceinretail,experiential,luxury,ortravelretailmarketing Proventrackrecorddeliveringintegratedcampaignsandlarge-scaleexperientialactivations Experiencecollaboratingwithbrands,agencies,vendors,andcross-functionalstakeholders Strongorganizationalandprojectmanagementcapabilitiesinfast-pacedenvironments Creative,commerciallymindedthinkerwithapassionforcustomerexperienceandbrandstorytelling Strongcommunicationskillswiththeabilitytomanagemultipleprioritiessimultaneously Requirements Flexibleschedulerequired;evenings,weekends,andholidaysaremandatory Professionalappearanceandpresentationatalltimes Team-orientedmind-setwithacollaborativeapproach Mustsuccessfullypassairportsecuritybackgroundcheck Abilitytostandforextendedperiods,upto8hourspershift Why This Role Matters This position sits at the intersection of retail, travel, hospitality, and entertainment — helping define the passenger journey at one of the world’s busiest international airports. Success in this role will be measured not only by exceptional marketing execution and commercial growth, but by the ability to create immersive, memorable experiences that capture the energy, diversity, and sophistication of New York. To ensure that we continue to hire competent, ethical and trustworthy individuals, all candidates will be required to complete a thorough Port Authority Security background check prior to receiving any final offer of employment from International Shoppes. *We are an Equal Employment Opportunity Employer* #J-18808-Ljbffr