Senior Copywriter, Brand

Role Description

This role is for a writer with a genuinely distinctive voice — someone who captures the spirit of a brand so naturally it feels like they've always been the one talking. You'll be the creative authority behind how Tilt speaks:

• Writing brand and campaign copy across every surface.
• Building long-form narratives that move people.
• Setting the standard for what great writing looks like in everything we make.
• Working closely with designers, marketers, and product partners to define, protect, and expand how Tilt shows up in language.

How you'll make an impact

• Own Tilt's voice: Be the primary steward of how we sound — sharpening our voice, setting a high bar for craft, and ensuring everything we write sounds clear, human, and unmistakably Tilt.
• Write work that defines us: Create brand copy that's clever without being try-hard, warm without being generic, and plain-spoken without being dull.
• Concept to campaign: Generate the big idea and know how to blow it out — from the central creative platform to the headlines, scripts, and executional details that make a campaign feel whole and inevitable.
• Tell the long story: Lead long-form narrative projects — across touch points, campaign narratives, scripts — that build trust, clarity, and emotional connection with our audience.
• Drive growth through language: Write direct response copy for ads, email, and performance channels that converts without sounding like it's trying to.
• Build the system: Use your craft expertise to design and refine AI-assisted copy workflows — writing prompts, style guides, and frameworks that help to stay on-brand while producing great work at scale.
• Collaborate across the creative org: Work hand-in-hand with designers on campaign concepting and brand development to ensure writing and design move together, not in parallel.
• Shape creative practice: As a senior voice on a growing team, you'll have real influence over how we develop creative standards, review work, and push the bar higher.
• Make financial language feel human: Help people feel seen, respected, and confident through clear, emotionally intelligent writing that builds trust in moments that matter.

Qualifications

• A voice that's all your own: You've developed a genuine creative point of view over the course of your career.
• Conceptual mind: You have campaign ideas for days and think strategically.
• Brand experience at depth: You've worked on brand identity or rebrand projects.
• Long-form narrative range: You can write a 12-word tagline and a 1,200-word brand story with equal confidence.
• Performance copy fluency: You understand how to write for DR channels without sacrificing voice.
• Systems thinker: You see patterns in your craft and can document what makes writing work.
• Deep collaborator: You thrive in creative feedback loops and take critique as fuel.
• Clear presenter: You can walk a room through a creative rationale.
• Agency and/or in-house experience: You know how creative work actually ships.

Benefits

• Virtual-first teamwork: The Tilt team collaborates across 14 countries and 12 time zones.
• Competitive pay: Reflects our belief in potential with competitive compensation packages and generous equity.
• Complete support: Flexible health plans at every premium level with substantial subsidies.
• Visibility is yours: Direct exposure to our leadership team.
• Paid global onsites: Gather twice yearly for shared meals or adventures.
• Impact is recognized: Growth opportunities follow your contributions.