Senior Advertising Copywriter

Role Description

Paravel is seeking a highly experienced Senior Advertising Copywriter to help lead campaign development, messaging strategy, and creative execution across key client engagements. This role sits at the intersection of strategy and execution. One will translate insights into compelling ideas, shape campaign concepts, develop messaging systems, and write high-impact copy that drives engagement and action. Should be equally comfortable developing a campaign platform, contributing to creative direction, and crafting the final line that makes a campaign resonate.

As one of our primary creative production leads, the candidate will work closely with strategists, creative directors, account leads, and production teams to bring integrated campaigns to life across multiple channels. This role requires both strong conceptual thinking and exceptional writing craft.

Key Responsibilities

• Campaign & Concept Development
  • Develop campaign platforms, messaging frameworks, and creative concepts across integrated marketing initiatives.
  • Contribute to early-stage ideation and strategic creative thinking.
  • Partner with strategists, designers, and creative leads to bring ideas from concept through execution.
  • Help shape campaign narratives that can be adapted across channels and audiences.
• Messaging Leadership
  • Own and develop messaging across client engagements, ensuring strategic alignment and consistency.
  • Translate positioning, audience insights, and strategic objectives into compelling narratives.
  • Build and maintain messaging systems that support brand growth and campaign performance.
  • Establish, refine, and steward brand voice across multiple clients and industries.
• Copywriting & Creative Production
  • Write and refine copy across a wide range of formats, including:
    • Campaign concepts and headlines
    • Digital advertising
    • Social media
    • Website and landing page content
    • Email marketing
    • Video and radio scripts
    • Brand messaging and narrative frameworks
    • Sales and fundraising communications
  • Own copy development from concept through final production.
  • Collaborate with production teams to ensure messaging remains consistent through execution.
  • Adapt messaging effectively across channels while maintaining the integrity of the core idea.
• Strategic Collaboration
  • Work closely with strategy teams to ensure creative work is grounded in audience insights and business objectives.
  • Simplify complex ideas into clear, compelling language.
  • Understand audience motivations and create messaging that drives engagement and action.
  • Provide creative input on campaign direction, positioning, and content strategy.
• Quality & Editorial Excellence
  • Serve as a lead editor and quality control resource across client deliverables.
  • Maintain a high standard of writing, clarity, consistency, and brand alignment.
  • Provide constructive feedback to writers and creative team members.
  • Ensure all deliverables meet Paravel's standards for excellence and effectiveness.

Qualifications

• 7+ years of experience in advertising, agency, brand, or marketing environments.
• Demonstrated success developing integrated campaigns from concept through execution.
• Proven experience leading messaging and creative development across multiple brands and industries.
• Strong portfolio demonstrating:
  • Campaign thinking and conceptual development
  • Strategic messaging systems
  • Multi-channel execution
  • Range across audiences and formats
  • Ability to move seamlessly from big idea to executional detail
• Exceptional writing, editing, and storytelling abilities.
• Strong conceptual and strategic thinking skills.
• Ability to translate complex ideas into clear, compelling messaging.
• Understanding of audience segmentation, positioning, and performance marketing principles.
• Ability to balance creativity with business objectives and measurable outcomes.
• Highly self-directed and accountable.
• Comfortable leading projects with minimal oversight.
• Thrives in collaborative, fast-moving environments.
• Strong communicator who contributes positively across disciplines.
• Able to manage multiple priorities while maintaining exceptional quality.

Preferred Qualifications

• Experience supporting mission-driven, nonprofit, advocacy, education, or faith-based organizations.
• Familiarity with SEO, digital marketing, and performance-driven creative.
• Experience collaborating with video, production, and creative teams throughout the campaign lifecycle.

What Success Looks Like

• Campaigns that are clear, differentiated, and memorable.
• Messaging that inspires action, not just awareness.
• Creative ideas that remain strong from concept through execution.
• Brand voices that are distinctive, authentic, and consistent.
• Strategic messaging systems that scale across channels and audiences.
• Consistently high-quality work that strengthens client relationships and drives measurable outcomes.

Role Details

This is a full-time position. Team members are expected to work collaboratively across projects and maintain availability during core team hours. Compensation will be aligned with experience.

Cultural Alignment

We value individuals who are aligned with our mission to support visionary and faith-based organizations, bring initiative and ownership to their work, communicate with clarity and professionalism, and thrive in a collaborative, solutions-oriented environment.

Why Paravel

The candidate will work alongside a thoughtful, high-performing team committed to helping mission-driven organizations achieve meaningful impact. This role offers the opportunity to shape campaigns at a strategic level, contribute to creative excellence, and help organizations tell stories that move people and create lasting change.