Senior Copywriter
TrendyMinds
Role Description
As a Sr. Copywriter, you define the creative concept and verbal direction for assigned client work while elevating the writing quality of the team. You partner closely with Art Directors, Creative Directors, and account teams to set the messaging and tone for branding, integrated campaigns, videos, and other client work, making sure the words work as hard as the visuals.
This role is ideal for someone who leads with concept and stays hands-on with the craft. You think in terms of messaging frameworks and verbal identity systems, but you're just as comfortable writing the headline, script, or line of copy yourself. You serve as a quality gate for written creative, pushing work past safe choices rather than simply checking it for errors.
As AI continues to change how creative teams work, you use it to accelerate concept exploration, research, and draft variation while recognizing that tone, wit, emotional precision, and the instinct for what a specific audience needs to hear right now remain uniquely human skills that define great creative work.
Responsibilities
- Define creative concept and direction.
- Translate strategy into messaging.
- Stay hands-on with the craft.
- Serve as a quality gate.
- Mentor and develop writers.
- Present with confidence.
- Leverage AI thoughtfully.
Qualifications
- 5+ years of experience in copywriting, with a portfolio that shows range across campaigns, brand work, video, and digital.
- Demonstrated experience leading creative concepts from strategy through execution, not just writing to a brief.
- Strong conceptual thinking with a natural bent toward messaging, tone, voice, and verbal identity.
- Experience partnering with Art Directors and Creative Directors to develop integrated, multi-channel creative.
- A track record of mentoring or reviewing the work of other writers, with the ability to give sharp, directional feedback.
- Confidence presenting creative concepts and messaging rationale directly to clients.
- Experience working in an agency environment across multiple client brands and industries simultaneously.
- Comfort using AI tools for concept exploration, research, and draft variation, paired with the judgment to know what still needs a human hand.
- Strong collaboration and communication skills, with the flexibility to adjust direction quickly as strategy or client feedback shifts.
- Healthcare and/or regulated industry experience is a plus.
Benefits
- Fully remote work environment.
- Collaborative team environment.
- 30 paid days off and 401(k) matching.
- 100% coverage of health insurance premiums for all team members and 50% for their spouses and dependents.
- Flexible schedule to accommodate different work styles.
- New equipment for optimal work performance.
- Philanthropy committee and donation matching system.
$80k - $110k
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