Senior Copywriter

Who Is Flock?

Every community deserves to be safe, it's a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people.

We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter.

With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself.

The Opportunity

This role exists to define how Flock sounds, shows up, and wins attention at scale. We are building a brand that operates at the intersection of cultural relevance and performance marketing, requiring an exceptional contributor who can craft sharp, original ideas while driving measurable results across paid channels. As a core creative force inside Flock Studios, you will be responsible for shaping messaging, elevating creative output, and helping build a modern content engine powered by both human craft and AI. At Flock, we Build the Impossible, and you will be the voice that carries that mission to the world.

You will work in close partnership with Product Marketing to translate strategy into powerful, effective communication. This means taking core messaging frameworks and elevating them into sharp, compelling copy across every format: long-form storytelling, short-form content, and high-performing paid scripts. You have the ability to internalize complex value propositions and turn them into clear, differentiated, and persuasive narratives that resonate in-market. Partnering directly with our VP, Brand & Creative, you will turn high-level strategy into work that performs in the real world—fast, often, and at a high standard.

What You'll Do

• Create World-Class Copy: Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages while bringing a strong point of view to the work.

• Own Performance Creative: Translate insights into high-performing ad copy that converts. You will rapidly test, iterate, and optimize messaging based on platform-native behavior and partner with Growth and Demand Gen to continuously improve results.

• Leverage AI as a Force Multiplier: Act as a power user of AI tools (e.g., GPT-based systems, creative automation) to expand output volume without sacrificing the quality, craft, or soul of the work.

• Operate at Startup Speed: Produce high volumes of high-quality work under tight timelines. You will prioritize ruthlessly, execute without friction, and collaborate closely with cross-functional partners and marketing teams.

The Skillset

• A True Craftsperson: You have 10+ years of experience in top-tier advertising agencies, studios, or high-growth brands and care deeply about the intersection of writing, ideas, and execution.

• A Versatile Portfolio: You demonstrate a proven track record in both conceptual campaigns and performance marketing work, showcasing a distinct voice and range.

• Performance Expert: You possess a deep understanding of paid social and performance creative, comfortable operating in both "big idea" spaces and high-volume production environments.

• Intelligent & Adaptive: You are a power user of AI tools who quickly grasps unfamiliar concepts and can translate complex product features into simple, persuasive narratives.

• Driven & Accountable: You are fast, decisive, and take initiative without being asked, setting and beating ambitious goals for your creative output.

• High-Performance Partner: You have low ego but high standards; you are solution-oriented when things get difficult and are obsessed with making the work better.

• Mission Aligned: You genuinely connect to Flock's purpose of keeping communities safe and are energized by the high stakes of our work.

Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

• Immerse yourself in the Flock product suite and ICP profiles, partnering with Product Marketing to internalize complex messaging frameworks.

• Audit current ad performance and establish a high-cadence rhythm of shipping sharp, distinctive copy for paid social and video scripts.

• Integrate AI-powered creative workflows into your daily process to expand messaging variations and testing capabilities.

The First 60 Days

• Scale output volume and iteration speed, using performance data from Growth and Demand Gen teams to refine and optimize creative assets.

• Deliver polished, first-pass drafts for landing pages and performance funnels that require minimal revision and drive measurable conversion lift.

• Establish a strong point of view within Flock Studios, acting as a reliable lead on multi-format campaign concepts.

90 Days and Beyond

• Fully own the translation of high-level brand strategy into actionable, high-performing copy that wins attention and drives mission-critical results.

• Serve as a force multiplier within the creative team, leveraging AI and platform-native insights to stay ahead of cultural and marketing trends.

• Drive the continuous evolution of the "Flock Voice," ensuring our storytelling remains as innovative and impactful as the technology we build.

Why Flock Studios

• We're building something rare: A brand that combines world-class storytelling, performance rigor, and AI-powered scale.

• This is a chance to do the best work of your career: with the speed, ownership, and impact that only a company like Flock can offer.

Salary & Equity

In this role, you'll receive a starting salary between $105,000 and $140,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Location

We're building the impossible, together. To drive innovation through in-person collaboration, we're prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

The Perks

• Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.

• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

• Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

• Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

• Spring Health: