Senior Copywriter

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave reports as a Leader among marketing creative and content service providers, commerce services, global digital experience services, global marketing services and, most recently, marketing measurement & optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. Who We Are Looking For VML is seeking a Senior Copywriter to join our world‑class creative team: a next‑level conceptual thinker and writer who knows how to create work that demands attention across all platforms. We want a storyteller who can craft a compelling narrative in a deck, in a meeting and in the work itself. You are fascinated by human behavior and dig deep for insights. You are curious by nature and never stop asking questions. We’re looking for someone who can do the job and then surprise us with something we’ve never thought of. A one‑two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award‑winning creative and has a passion for visual storytelling. We are looking for a creative who enjoys selling their ideas as much as they love crafting them. What You’ll Do Innovate: create interactive concepts and campaigns. Develop keen concepts that exceed client objectives and expectations while engaging others. Translate: capture brand voice in interactive marketing materials including site copy, emails and banner ads. Be the voice for your team. Craft: manage several projects/campaigns at a time. Oversee conception and writing all forms of online advertising, social marketing, and email. Collaborate: partner with the art directors for the timely development and execution of campaigns and projects, including the conception and execution of final deliverables. Concept: concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM, and broadcast. Who You Are Builder: innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas. Open and collaborative: our team is close‑knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines. An experimenter: embrace the unknown and ready to break process. You’ll be excited by opportunities to explore new ideas rather than rely on existing paradigms, and you view technology as a tool that can drive this creativity. Ego‑less: we all wear the hats that need wearing, it’s a mentality that makes the team successful. What You’ll Need Minimum of 5 years’ experience in an agency setting. A portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility. Solid experience with writing and presentation tools. Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast‑paced environment. Strong communication and presentation skills. Patience and readiness to address feedback from creatives, strategists, account leads and client‑side stakeholders at many stages of content development. A strong work ethic. Technology and government experience a plus. What We Offer Passionate, driven people: we champion a culture of people that do extraordinary work. Consciously cultivated culture: we aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits: full spectrum of group health coverage options (medical, dental, vision) to a generous 401(k) match (100% dollar‑for‑dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth‑minded opportunities: we aim to nurture a culture of real‑time feedback, growth‑oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. The base salary range for this position at the time of this posting is $60,000—$140,000 USD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package and a generous 401(k) match. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X. #J-18808-Ljbffr