Senior Copywriter

Role Description

We're looking for a thoughtful, versatile Senior Copywriter to join our Marketing Department. This role will craft and contribute to a wide range of content, from short-form copy driving engagement and acquisition to longer-form brand-building and cross-functional work.

The primary audience is patients and families affected by eating disorders, requiring exceptional sensitivity. You understand that in this space, "conversion" is a life-saving connection to care. You can balance a compelling call to action with the empathy and nuance required for vulnerable families, distilling complex clinical ideas into accessible language that educates, supports, and builds trust.

This is an ideal opportunity for a writer who thrives at the intersection of performance marketing and mission-driven storytelling, and who is excited to flex across formats, audiences, and intent.

Responsibilities

• Write compelling, conversion-focused copy for a number of different channels and audiences, including paid digital ads (SEM, Meta), landing pages, and other touchpoints of the acquisition funnel.
• Collaborate with the Social Media Manager to craft organic social media copy across platforms.
• Craft scripts for paid and organic videos, podcasts, and other recorded content.
• Develop longer-form and brand-building content, such as website copy, email campaigns and lifecycle communications, educational and resource-driven content for patients and families.
• Support internal and cross-functional content needs, including decks, one-pagers, and product and feature messaging.
• Collaborate with Growth and Product Marketing to optimize messaging for performance and engagement, including contributing to A/B testing and using performance data, user insights, and audience research.
• Translate clinical and healthcare concepts into clear, accessible, and emotionally resonant language for a wide variety of audiences.
• Ensure brand voice consistency across channels while adapting tone for different platforms, formats, and audiences.
• Support broader marketing campaigns, product launches, and content initiatives.
• Partner with Legal and Clinical teams to ensure all copy is ethically sound, medically accurate, and compliant with healthcare advertising regulations (e.g., HIPAA).
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
• 5+ years of professional copywriting experience.
• Demonstrated success writing both short-form, conversion-focused copy and longer-form content.
• Experience with paid advertising copy (Google/SEM and Meta required).
• Strong understanding of digital marketing fundamentals, including funnels, audience segmentation, and testing.
• Ability to write with empathy and nuance, especially around sensitive topics.
• Proven ability to adapt writing style across formats, from performance-driven copy to educational, editorial, and internal content.
• Experience using AI-driven writing tools for brainstorming, variant generation, and workflow optimization while maintaining a human-centric brand voice.
• Comfort collaborating cross-functionally in a fast-paced, iterative environment.
• Strong attention to detail and ability to manage multiple projects simultaneously while accommodating shifting priorities and deadlines.
• Alignment with Equip’s mission, and a desire to learn, collaborate, and make a meaningful impact.

Physical Demands

• Work is performed 100% from home with no requirement to travel.
• This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone.
• Sit or stand as needed.

Company Description

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity.

• We strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities.
• We have an Equip DEIB council, Equip For All; also referred to as EFA.
• EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.