Engagement Specialist

About NYU Langone Health NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition‑free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. Job Overview In this dynamic role, the successful candidate will directly manage day‑to‑day social media presence by generating, editing, publishing and sharing daily content that builds meaningful connections and encourages candidates to engage; responding to comments; and working with cross‑functional teams on creating responses. The candidate will curate content, while partnering to create and manage the social editorial content calendar and develop multi‑media social assets (i.e. Plasma Screens, Photos, Videos, etc.). This role will serve as the voice of our employer brand for both internal and external top talent in the social media online spaces. This role will manage our existing social channels and will work to build out a larger presence on these platforms (i.e., Glassdoor, Indeed and LinkedIn) on various channels while also implementing new social tools based on industry best practices. The candidate will monitor, collect, and analyze social media metrics and maintain a social media scorecard. In addition, the candidate will develop and implement strategies based on the analysis of our metrics in comparison to our top competitors. Responsibilities Maintains and optimizes NYULH’S presence on social networks and blogs. Maintains NYULH’S presence on Employer Review Sites and Job Seeker Forums. Develops and implements unique social recruiting strategies with use of LinkedIn, Glassdoor, Indeed and Handshake. Engages targeted talent on social media. Develops original digital media plans including a unique combination of various solutions including but not limited to: job search aggregators, niche job sites, Google AdWords, banner advertising delivered through ad exchanges and social solutions. Monitors online conversations and participates in them to build brand visibility and thought leadership. Demonstrates strong judgment and diplomacy in navigating sensitive or challenging social media situations, including negative or inflammatory posts. Responds thoughtfully and efficiently to ensure are addressed appropriately, while proactively identifying potential risks and opportunities. Coordinates the social content calendar. Creates original content that will resonate with the target audience. Curates relevant content to re‑share, and create original status updates, blog posts, and articles. Creates multimedia content for various social channels (Plasma Screens, Photos, Videos, etc.). Builds and maintains our content distribution network by way of social media channels. Identifies and repurposes content from multiple hospital departments. Interacts with legal and marketing departments when appropriate. Uses social media analytic tools to review content performance and continually find ways to improve on those metrics via reporting and new initiatives. Monitors online conversations about the employer brand (brand listening) and trends to see which content resonate best with the community. Gathers, analyzes and reports on metrics. Prepares and creates monthly/quarterly social metrics to measure the effectiveness of our efforts. Utilizes data located in Databricks to create quarterly scorecard on our performance. In addition, analyzes data of competitors to measure our performance compared to local and national competitors. Builds talent communities and strengthens candidate engagement through innovative outreach strategies and relationship‑building initiatives. Utilizes the employee ambassador program and leverages a variety of candidate engagement and relationship management tools to enhance the candidate experience. Educates, trains users, and manages the usage of social recruiting tools and best practices. Builds and engages an internal community of employees to capture and showcase authentic experiences through testimonial videos, written spotlights, and content across internal and external channels. Works with internal partners to stay current on trends in employer branding and social media in order to leverage them for a competitive advantage for clients. Willingness to stay up‑to‑date on new social media tools, best practices and how other organizations and companies are using them, so NYULH can continue to be an early adopter of these technologies. Develops and maintains strong, collaborative relationships with stakeholders across the Communications and Marketing teams. Serves as a key liaison, ensuring relevant updates and insights are effectively shared with the Talent Management team, while providing subject matter expertise on branding, engagement, advertising, graphics, and brand standards. Partners with external vendors on branding and advertising to attract and increase candidate engagement. Ensures members of TA have the branding tools needed to attract top talent through various engagement outlets. Utilizes tools such as Canva, Vyond, and other branding platforms to create engaging, on‑brand content that enhances candidate communication and overall engagement. Oversees and participates in projects related to the employer brand (i.e., Best Employers, HR portal). Serves as the Talent Management subject matter expert for the internal HR portal. Contributes to the HR portal by providing feedback on the design and regular content updates. Supports organization‑wide employee and candidate engagement initiatives. Co‑leads the HR Social Spaces initiative through day‑to‑day execution, coordinating with cross‑functional stakeholders, overseeing on‑site locations, ensuring HIPAA and IT security compliance, and partnering with the Recognition team to maintain program alignment. Conducts and oversees Social Roadshows across the organization to engage with employees. Updates and maintains an annual content calendar of professional recognition dates that celebrates colleagues and engages both internal and external audiences. Responds quickly and effectively to inquiries from the vice president regarding recruitment issues/problems. Performs other duties as assigned. Minimum Qualifications Bachelor’s degree in Marketing, Public Relations, English/Creative Writing, or related discipline. A minimum of one year of experience in digital marketing, content creation, and managing social media properties for organizations required. Must have strong working knowledge of web and social media analytics systems such as Google Analytics. Must demonstrate an in‑depth understanding of how organizations can strategically use social media to connect with target audiences on LinkedIn, Glassdoor, X, Facebook, YouTube, Instagram, Indeed, and other platforms. High passion and positive attitude, organized and able to multi‑task, and proven record of innovation and execution of social media programs. The ideal candidate must be able to execute projects of all scopes and have a thorough understanding of how to communicate effectively in a digital environment. Specific Knowledge, Skills, and Abilities Prior presentation skills and healthcare background with a focus on recruiting and sourcing experience is a plus. A minimum of two years of experience in social media highly preferred. Effective oral and written communication skills, as well as consultative skills with the ability to understand the needs and urgency of assigned customer base are essential. Ability to work within a team environment, as well as independently. Strong time management skills and ability to work well under pressure. Ability to multitask while paying attention to details is essential. NYU Langone Health provides a salary range to comply with the New York State Pay Transparency Law. The salary range for the role is $35,500 to $57,500 annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay, or other forms of compensation or benefits. #J-18808-Ljbffr