Digital Project Manager

Job Description Robert Half's client is seeking a dynamic and experienced Digital Project Manager / Operations Manager to join their team in Arlington, VA. This onsite role is ideal for a professional with a strong background in marketing operations, strategic leadership, and project management. The successful candidate will be responsible for managing and optimizing multi-channel marketing campaigns, overseeing resource management, and driving operational excellence within a fast‑paced environment. Key Responsibilities: Marketing Operations & Traffic Management: Oversee and manage the day-to-day operations of digital marketing campaigns, ensuring alignment with business objectives. Develop and implement traffic management strategies to optimize workflow and enhance campaign performance. Monitor and analyze marketing analytics to drive data‑driven decisions and process improvements. Strategic Leadership & Operational Excellence: Lead the strategic planning and execution of B2B and B2C marketing initiatives. Implement process improvements to enhance operational efficiency and effectiveness across all marketing channels. Conduct cost/benefit analysis to ensure optimal use of resources and budget. Project Management & Resource Management: Plan, execute, and oversee projects from inception to completion, ensuring timely delivery and adherence to scope and budget. Manage resources across multiple projects, balancing workload and prioritizing tasks to meet deadlines. Utilize project management tools such as Workfront, Asana, Wrike, and Jira to streamline operations and improve team collaboration. CRM Operations & Multi‑Channel Campaign Management: Manage CRM operations, including Salesforce and Salesforce Marketing Cloud, to ensure seamless campaign execution. Coordinate and optimize multi‑channel marketing efforts across various platforms, including digital, email, and social media. Team Leadership & Collaboration: Mentor and coach team members, fostering a culture of continuous learning and improvement. Collaborate with peers and cross‑functional teams to drive innovation and achieve strategic goals. Required Experience: Proven experience in digital project management and marketing operations. Expertise in CRM tools such as Salesforce, Acoustic, and Adobe Campaigns. Proficiency in work management tools such as Workfront, Asana, Wrike, and Jira. Experience with DAM systems like EnterWorks DAM and Aprimo DAM. Strong analytical skills with experience in Adobe Analytics, Google Analytics, Tableau, and ERP systems. Ability to manage multiple projects simultaneously in a fast‑paced environment. Excellent communication and leadership skills, with a proven ability to mentor and guide teams. Preferred Qualifications: Experience in both B2B and B2C marketing. Strong understanding of process improvements and operational efficiency. Familiarity with Smartsheet and other work management tools. #J-18808-Ljbffr