Content Lead, Talent Trends

Hi, I’m Anum Head of Content & Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I’m fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Offer Accepted podcast senior talent leader courses on Hiring Excellence and AI, and all sessions for our Ashby One conference One of the pillars I’ve fully owned since joining over three years ago is our Talent Trends Reports Ashby’s foundational product infrastructure enables Content to work closely with the Data team to extract talent benchmarks and recruiting insights that teams can use to inform their own work. When I joined, the reports were chock-full of insights but ready for formatting and structure. I enjoyed breathing qualitative insights from our customers into each, partnering with our Data team on what questions are most imperative to talent and recruiting leaders, and working with Design on the best way to visualize so that the findings are simple for readers of all data literacy levels to digest. We’ve experimented with long and short form reports, a weekly newsletter with bite-sized insights, and brought the content to the stage at Ashby One It’s time to think even bigger. Over the first half of 2026, we’ve learned that in-person activation is a fertile ground for bringing our proprietary findings to life. In a world of AI slop, rich conversation around rich insights is what sticks. For this role, we’re looking for someone ambitious who enjoys owning collaborative, data-rich content projects and is intrigued by becoming the evangelist of that work through moderating panels (such as our Talent Trends panel at Ashby One), personalizing insights for key customers, and thinking through unique, out-of-the-box campaigns for bringing data storytelling to life. We aren’t looking to replicate the existing playbooks but push ourselves to develop the right multimedia storytelling arm to sit on top of the strong infrastructure and tooling behind our data and design work. Overall, you should see this role as not inheriting work, but being respon