Channel Marketing Manager

Channel Marketing Manager

Are you driven by innovation and helping customers solve complex business challenges with technology solutions? If so, consider joining the MultiTech team! MultiTech is a global company with a 50+ year legacy of designing and manufacturing connectivity solutions for a broad range of industries. We are gearing up for the next phase of our journey and are seeking top talent to bolster our team. Our people are our greatest asset and we're focused on making MultiTech the employer of choice in the industry.

Summary

The Channel Marketing Manager will be responsible developing and executing marketing programs that increase partner engagement, strengthen partner relationships, and grow channel revenue. This role serves as the primary liaison between our Sales Enablement/Marketing and Channel Sales teams, ensuring partners have the tools, campaigns, content, and support they need to successfully promote and sell MultiTech solutions. The ideal candidate is a strategic thinker with strong execution skills, experience in B2B technology marketing, and a proven track record of building successful partner marketing programs.

Essential Duties And Responsibilities

• Develop and execute channel marketing program aligned with go-to-market strategy and growth objectives.
• Collaborate with Channel Sales, Sales Enablement/Marketing, to support channel growth strategy, including Distributors, System Integrators, Resellers, and Ecosystem Partners.
• Create and manage marketing plans for strategic channel partners.
• Plan and execute channel-focused demand generation campaigns, including digital, email, webinar, social, content, and event-based marketing programs.
• Develop and manage marketing development fund (MDF) programs and co-marketing initiatives.
• Measure MDF return-on-investment and optimize performance based on results.
• Coordinate MultiTech participation in partner trade shows, conferences, webinars, and industry events.
• Develop and adapt marketing assets, sales enablement materials, and co-branded content for channel partners.
• Ensure partners have access to current messaging, positioning, product information, and campaign resources.
• Manage partner communications, newsletters, and ongoing engagement programs.
• Track channel marketing performance against established KPIs.
• Measure lead generation, pipeline contribution, partner engagement, campaign ROI, and channel-sourced revenue.
• Deliver regular reporting and insights to marketing and sales leadership.
• Other duties as assigned.

Qualification Requirements

Education And/Or Experience:

• Bachelor's degree in Marketing or related field; Masters degree preferred.
• 5-8+ years of relevant B2B channel sales and marketing experience required; experience in M2M/IoT industry ideal.
• Documented success achieving demand generation targets.
• Strong verbal, written, and interpersonal communication skills.
• Service and results oriented with a strong desire to support customers.
• Excellent organizational skills with the ability to multi-task, prioritize, and track many activities.
• Ability to analyze data from various sources to track and maintain awareness of trends occurring in market.
• Ability to work well under pressure and meet deadlines.
• Ability to work well with others and independently.

Physical Demands

• Lifting requirements up to 25 pounds.
• Requires sitting for periods of time.
• Requires travel using all modes of transportation.
• Requires a valid passport.
• Requires travel up to 40% of time.
• Requires close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

Working conditions are normal for an office environment. Minimal noise.

Our facility includes a manufacturing environment. Moderate noise level. Machinery operation requires the use of safety equipment to include but not limited to; safety glasses, hearing protection, wrist and shoe straps, and ESD smock. Loose fitting clothing and jewelry are not permitted. No food allowed in the manufacturing area. No cell phone use allowed in manufacturing area unless approved by management.

Equipment And Tools Used:

• Laptop computer
• Standard office equipment

Equal Employment Opportunity

It is the policy and practice of MultiTech to provide all employees with a working environment free from all forms of discrimination and harassment. It is the policy of MultiTech to recruit, hire, promote, and take other personnel actions without regard to any protected class, including but not limited to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information or protected veteran status, and to provide equal employment opportunities for all employees and employment candidates. Benefits Summary

As a MultiTech employee, you'll enjoy a comprehensive benefits package that includes competitive health, dental and vision insurance plans, company-paid Employee Life, AD&D, and Short-term Disability, as well as a 401(k) with employer matching. To support work life balance, you'll be eligible for 10 paid holidays and paid time off (PTO). Additionally, we'll provide you with access to Voluntary Life for you and your eligible dependents, Long-term Disability, flex spending, and health savings accounts.