Marketing Specialist - Carolina

SectorSixty6

Job Description

El Especialista en Marketing coordina y ejecuta iniciativas de marketing para las unidades de negocio asignadas de Tirri Group. Bajo la dirección del Gerente de Estrategia de Marketing, desarrolla planes de campañas, contenido, promociones, eventos e iniciativas de marca. Sirve como enlace principal de marketing con las unidades asignadas y coordina con los equipos de contenido, arte y medios digitales para asegurar la ejecución oportuna y consistente de las estrategias y objetivos de la empresa.

Grado Académico: Bachillerato en mercadeo, mercadeo digital, mercadeo en Internet o campo relacionado.

Experiencia: Mínimo 2 años de experiencia en marketing, gestión de marca, campañas, contenidos o eventos, preferiblemente en entornos multimarca o múltiples unidades.

Requisitos:

Bilingüe en inglés y español.
Título de bachillerato en Mercadeo, Comunicación, Publicidad, Administración o áreas relacionadas.
.
Conocimientos sólidos en redes sociales, marketing digital, planificación de contenidos, promociones y marketing integrado.
Experiencia valorada con equipos creativos, operaciones, proveedores y en sectores como restauración, hostelería, retail, entretenimiento o franquicias.
Dominio de Microsoft Office (PowerPoint, Excel), Canva y herramientas de IA para apoyar la generación y planificación de contenidos.

Funciones Principales del Puesto:

Ejecutar estrategias de mercadeo, campañas, promociones y eventos para marcas dentro del grupo.
Elaborar y gestionar calendarios mensuales de mercadeo y contenidos alineados con objetivos comerciales y operativos.
Coordinar planificación y producción de contenido con creadores, diseñadores y especialistas en medios digitales.
Colaborar con operaciones, gerentes y franquiciados para la implementación efectiva de campañas y promociones.
Mantener la organización y seguimiento de cronogramas, tareas y recursos para asegurar la ejecución puntual.
Apoyar en la planificación y ejecución de eventos y acciones de mercadeo local para aumentar tráfico y ventas.
Asegurar que todos los materiales y comunicaciones cumplan con los estándares y lineamientos de marca.
Monitorear y reportar el desempeño de campañas, proponiendo mejoras y nuevas oportunidades de mercadeo.
Coordinar apoyos para aperturas, lanzamientos, eventos especiales, colaboraciones con influencers y alianzas comunitarias.
Mantener archivos y documentación organizados para facilitar la ejecución y reportes de mercadeo.

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Vacancy posted 3 days ago

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