Marketing Manager

Description

Position Title : Marketing Manager


FLSA Status: Exempt


Reports To : Vice President of Sales and Marketing


Scope: Responsible for the day-to-day execution of marketing initiatives across all channels, in support of the strategy set by the VP of Sales and Marketing. This includes marketing support for Contract Manufacturing services, SEO/SEM content and keyword execution to grow traffic, and management of social media channels.

Essential Duties:

• Execute and manage day-to-day social media marketing initiatives across platforms.

• Support company-owned brand campaigns, including product launch coordination, product support content, and creative execution across channels.

• Support contract manufacturing marketing and white label needs, including advertising, web-based resources, social media, and collateral.

• Supervise management and merchandising of Uckele-owned brands and white label offerings, including product presentation, catalog and web merchandising, and brand consistency across channels.

• Manage day-to-day PPC tactics and execution to increase traffic, revenue, and margins, within the strategy set by the VP of Sales and Marketing.

• Track marketing budget spend against approved line items and flag variances.

• Coordinate trade show logistics, supported marketing materials, and event execution.

• Monitor and optimize keyword coverage, account structure, negative keyword strategies, bidding strategies, and ad copy messaging.

• Execute landing page updates, multi-variate tests, and media plan implementation.

• Design and run consistent, high-velocity A/B tests and report results.

• Prepare monthly budget and performance summaries for the VP of Sales and Marketing.

• Maintain working relationships with search engine and paid media partner representatives, and utilize their resources.

• Collaborate with internal Product and Development teams on marketing needs.

• Stay current with SEM industry trends and share relevant updates with the marketing team.

• Collaborate with marketing and sales team members to exchange data observations, key insights, and creative ideas.

Requirements

Requirements & Qualifications:

• BS in Marketing or a related field.

• 3+ years of consumer product marketing experience.

• Experience supporting paid search campaigns at an agency, ecommerce brand, or in-house marketing team.

• Working understanding of performance marketing, conversion, and online customer acquisition.

• Experience with A/B and multivariate testing.

• Familiarity with Magento or a similar ecommerce platform.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Up-to-date with the latest trends and best practices in SEO, SEM, and other digital marketing channels.

• Ability to work well in high-pressure situations and maintain a positive demeanor.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.