Director, Paid Media Planning

We’re seeking an experienced and forward-thinking paid media professional to join a purpose-driven marketing firm as Director, Paid Media Planning.

In this role, you’ll develop strategic, integrated paid media plans that connect client business objectives, audience insights, creative ideas, and measurable outcomes.

The ideal candidate brings strong paid media planning experience across a broad mix of channels, including traditional, endemic, and trade media partners. You’ll translate client goals and audience insights into thoughtful channel strategies, investment recommendations, and measurement approaches while partnering closely with teams across Creative, Insight & Strategy, Client Partnership, and Analytics.

This is a strategic and hands-on role. You should be comfortable independently developing media recommendations, presenting a clear point of view to clients, and collaborating with internal and external partners to bring plans to life. You’ll also help evolve paid media capabilities by identifying emerging opportunities, improving planning processes, and exploring how technologies such as AI can enhance media planning and performance.

What We’re Looking For

We’re looking for someone who is collaborative, optimistic, resilient, flexible, curious, community-minded, and ownership-minded.

What You’ll Do

• Develop integrated, multi-channel paid media strategies and plans aligned to client business, marketing, and communications objectives
• Recommend appropriate channels, audiences, investment levels, flighting, and media partners based on client goals, research, and available data, and own those recommendations with the client
• Plan across a mix of digital media platforms, traditional channels, and endemic, trade, or industry-specific media environments
• Provide clear strategic rationale for media recommendations and guide clients through planning decisions with confidence
• Serve as a key client-facing resource for paid media strategy
• Present media strategies, plans, performance insights, and optimization recommendations to internal teams and client stakeholders
• Partner closely with internal colleagues and external media partners to support accurate, effective implementation of approved plans
• Help evolve media planning processes, tools, and best practices, contributing ideas, templates, and practices that strengthen paid media planning and execution capabilities
• Use campaign results, audience data, and market developments to refine recommendations and inform future planning
• Stay current on changes in paid media platforms, capabilities, privacy considerations, audience behaviors, and industry practices
• Explore practical applications of AI and automation within media research, planning analysis, and workflow development
• Lead and develop a team of paid media professionals, providing strategic guidance, coaching, and support across accounts
• Adapt plans and priorities as client needs evolve, maintaining agility without sacrificing strategic rigor

Qualifications

• 7–10 years of media planning experience, preferably within an agency or another fast-paced, client-focused environment
• Demonstrated experience developing multi-channel paid media strategies and translating them into actionable plans
• Experience planning across digital platforms and working with endemic, trade, or industry-specific media partners
• Proven experience managing meaningful media investments and making informed budget allocation recommendations
• Demonstrated curiosity and ideation around innovation in paid media, including practical applications of how AI can support strategy and planning workflows
• Experience working in healthcare or other regulated industries is a plus

About the Organization

This is a purpose-driven marketing firm built on the belief that business should be a force for good.

The organization operates at the intersection of marketing strategy, creativity, and technology, delivering innovative thinking and measurable results for organizations committed to making a positive impact.

Rather than following a traditional agency model, the organization was built with an entrepreneurial mindset and a focus on moving quickly, thinking differently, and creating meaningful work for its clients.

The team is united by a shared commitment to purpose while bringing different strengths and perspectives to the work.

Benefits & Total Rewards

As a Public Benefit Corporation, certified B Corporation, and 100% employee-owned organization, the company is committed to creating a workplace where employees can benefit from the organization's success.

The total rewards package includes:

• Healthcare coverage
• Employee Stock Ownership Plan (ESOP)
• 401(k) matching
• Health and wellness stipends
• Supportive and progressive employee programs
• Collaborative office environments
• Competitive compensation and benefits

If you’re a strategic media planner who enjoys building thoughtful, integrated media strategies, working directly with clients, and helping evolve how media planning gets done, you should apply!

*Candidates must be authorized to work in the US