Director of Marketing

Compensation: $110,000 – $130,000 base salary (based on experience) + Performance Bonus (Tied to traffic, sales impact, and ROI metrics) About Us Five Star Jewelers is a fast-paced, customer-focused jewelry and financial services company serving the Miami community across multiple locations. For over 35 years, we’ve built our reputation on trust, relationship-driven service, and helping customers with jewelry purchases, resale, and lending solutions. We are deeply rooted in Miami’s diverse, Hispanic-influenced communities and pride ourselves on delivering both luxury experiences and accessible financial support in a retail environment that moves fast and demands excellence. Job Summary We are seeking a high-impact Marketing Director to lead all marketing strategy and execution across Five Star Jewelers. This is a hands-on leadership role responsible for driving store traffic, customer acquisition, and brand positioning across multiple Miami locations. The ideal candidate is both strategic and execution-focused, capable of managing people, campaigns, budgets, and vendors while directly influencing sales performance. This is not a traditional corporate or agency-style role—success requires operating in a fast-moving retail environment where marketing is directly tied to revenue. Responsibilities Own end-to-end marketing strategy across digital, in-store, and local channels Lead performance marketing across Meta, Google, SMS/MMS, email marketing, and CRM platforms Drive campaigns that directly support store traffic, sales, customer acquisition, and seasonal promotions Oversee brand positioning for luxury jewelry, resale, and financial services Manage marketing budget with a strong focus on ROI, forecasting, performance accountability, and resource allocation Utilize Google Analytics 4 (GA4) and other reporting tools to analyze campaign performance, customer behavior, and opportunities for optimization Develop and execute SEO strategies to improve organic visibility, website performance, and customer acquisition Analyze campaign performance and continuously optimize digital strategies based on data-driven insights Create and present marketing reports, campaign results, and strategic recommendations to leadership Work closely with store leadership and operations to align messaging and promotions across locations Manage relationships with external vendors, agencies, media partners, and technology providers Negotiate contracts, pricing, and deliverables with agencies and external partners to maximize marketing investment Lead and develop a small internal marketing team (2 direct reports) Resolve internal alignment issues and ensure consistent execution across teams What We’re Looking For (Requirements & Preferred) Required Experience 8–12+ years of marketing experience, including leadership responsibility Strong background in retail, luxury, or high-volume consumer-facing businesses Proven experience in performance marketing across Meta, Google, CRM, email, SMS/MMS, and digital advertising channels Hands-on experience with Google Analytics 4 (GA4), SEO strategy, digital analytics, and marketing performance measurement Experience developing and executing integrated email, SMS, and MMS marketing campaigns Strong analytical skills with the ability to interpret data, identify trends, and translate insights into business decisions Experience managing marketing budgets with a strong understanding of ROI, forecasting, and financial accountability Experience managing external agencies, vendors, and media partners Demonstrated ability to tie marketing activity directly to revenue outcomes and business growth Strong presentation skills with the ability to communicate strategy, results, and recommendations to leadership Leadership & Execution Hands-on leadership style (not purely strategic or high-level only) Experience managing small teams and driving accountability Strong ability to work in fast-paced, high-pressure environments Comfortable handling conflict, ambiguity, and shifting priorities Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously Market & Cultural Fit Strong understanding of Miami’s diverse, relationship-driven customer base Ability to create marketing that resonates with Hispanic and multicultural audiences in South Florida Experience in culturally nuanced, community-driven marketing is highly valuable (Note: We are looking for cultural fluency and market understanding, not any specific demographic requirement.) Personal Traits Highly resilient, gritty, and results-driven Direct communicator who can handle tough conversations Strong mediator and team leader Entrepreneurial mindset—resourceful, practical, and execution-first Confident negotiator with vendors, agencies, and strategic partners Data-driven decision maker who balances creativity with measurable business outcomes Why Join Us You will directly influence store traffic, revenue, and company growth Marketing is a core business driver—not a support function High autonomy with real ownership over strategy and execution Opportunity to lead and shape a growing marketing function Fast-paced environment where decisions and results matter immediately Work closely with leadership in a well-established Miami retail brand Summary We are not hiring a traditional Marketing Director—we are hiring a builder and operator who can: Think strategically Execute daily at a high level Lead a small team through pressure And directly impact retail performance across multiple stores This role requires a rare combination of leadership, marketing expertise, and hands-on execution in a high-energy retail environment. Compensation: We are targeting a base salary of $110,000 – $130,000, with additional earning potential through our performance-based bonus program. At Five Star Jewelers, we are committed to promoting diversity within our workforce as an equal opportunity employer. We appreciate the interest of all applicants, however, only those selected for further consideration will be contacted. For additional job information, please apply and contact our recruiter at View email address on click.appcast.io.