Marketing Manager

About Us Founded in 1959, Delaware Valley Floral Group (DVFG) has grown from a small family business into one of the nation’s largest floral distribution companies. For more than six decades, we’ve delivered premium fresh flowers and floral supplies to retail florists, event designers, and supermarkets across the country. We aim to be our customers’ most valuable supplier – and we believe our employees are the key to making that happen. About The Role The Marketing Manager is responsible for executing and optimizing marketing initiatives that drive brand awareness, lead generation, and customer engagement across B2B and e-commerce channels. This role operates as a player‑coach, combining hands‑on execution with the coordination of marketing programs and resources. The Marketing Manager partners closely with sales, product, and leadership to translate business objectives into effective, data‑driven marketing campaigns. The ideal candidate brings strong experience in digital marketing, content development, and performance analytics, with the ability to both execute independently and guide marketing team members and external partners. What You’ll Do Develop and execute integrated marketing strategies across digital and print channels, including SEO, social media marketing, content marketing, and performance marketing. Oversee multichannel marketing campaigns to increase brand awareness, lead generation, and customer engagement. Conduct research to identify market trends, customer needs, and competitive analysis to inform strategic decisions. Lead content creation efforts including copywriting for websites, email marketing campaigns, blogs, and product descriptions. Partner with product, merchandising, and sales teams to support go‑to‑market efforts related to marketing initiatives for new product launches or updates. Manage budgets for various campaigns ensuring effective allocation of resources while meeting organizational goals. Analyze, interpret and act on campaign performance metrics using Google Analytics and other analytics tools. Collaborate with sales teams to align marketing efforts with sales objectives and support advertising sales strategies. Lead and manage all marketing team members and/or external partners (agencies, freelancers) and be responsible for leadership, performance management and hiring of the employees within its department. Work Environment & Physical Requirements This role primarily operates in an office environment and requires extended periods of sitting, working at a computer, and communicating with others. Occasional travel to warehouse environments may require working in cooler temperatures (approximately 34°F). The ability to perform these functions with or without reasonable accommodation is required. Compensation & Benefits (What’s In It For You) The expected salary range for this position is listed above. Actual compensation will depend on skills, experience, qualifications, and geographic location. Health, dental, and vision insurance 401(k) retirement plan with company match Short and long term disability benefits, life insurance and other supplemental benefit offerings Flexible Spending Accounts Paid time off, sick time and paid holidays Bonus Program Other Information Onsite role with flexibility as needed to support business needs Full‑time, exempt position, typically Monday through Friday day shift Travel required up to 15% to warehouses and distribution centers Qualifications Bachelor’s Degree in Marketing, Communication, or a related field. 5‑8+ years of progressive marketing experience, including at least 2+ years leading initiatives or teams Proven track record of developing and executing data‑driven marketing strategies with measurable business impact Excellent verbal and written communication skills Experience working with modern marketing tools (e.g., CRM, analytics, marketing automation, CMS platforms). Experience using tools like Salesforce, Smartsheet, Tableau, or Power BI to monitor KPIs and project management tools Demonstrated expertise in content marketing, B2B marketing strategies, e-commerce platforms, and print advertising. Excellent copywriting skills with the ability to craft compelling messaging tailored to target audiences. Ability to lead cross‑functional teams effectively while managing multiple projects simultaneously. Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc). Equal Employment Opportunity Statement We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected characteristic. #J-18808-Ljbffr Delaware Valley Floral Group